1. Welcome to Georgia Tech Swarm! JOIN US and be a part of the SWARM! GO JACKETS! THWg!

“Branding” and “Marketing” ...

Discussion in 'Georgia Tech Football' started by GTRambler, Dec 28, 2018.

  1. GTRambler

    GTRambler Helluva Engineer

    Messages:
    1,060
    Will they work to improve Georgia Tech football over the next seven years?
     
    Madison Grant likes this.
  2. Jophish17

    Jophish17 Helluva Engineer

    Messages:
    349
    Yes. It’s already begun, and the work will continue. Brands aren’t built in a day, however.
     
    Rod64, GPD, Boaty1 and 3 others like this.
  3. sc jacket 22

    sc jacket 22 Helluva Engineer

    Messages:
    108
    Short answer: I don't see how it can hurt. It will be a welcomed change.
     
  4. AlabamaBuzz

    AlabamaBuzz Helluva Engineer

    Messages:
    2,777
    Hope it goes better than the Adidas roll out of "Tech gold". :)

    I am all for an image update and improvement. It will take money and smart minds to do it right.
     
  5. TechPhi97

    TechPhi97 Ramblin' Wreck

    Messages:
    265
    Done well, they help every organization.
     
    knoxjacket likes this.
  6. Gold1

    Gold1 Helluva Engineer

    Messages:
    2,513
    I would hope.
     
  7. Whiskey_Clear

    Whiskey_Clear Banned

    Messages:
    13,638
    TStan has just gotten started but signs are positive here imo.
     
  8. GTRambler

    GTRambler Helluva Engineer

    Messages:
    1,060
    In what ways would GT be branded and marketed?

    Suggestions? Please list them here.
     
  9. Vespidae

    Vespidae Helluva Engineer

    Messages:
    2,691
    This is a very broad question. There are 3 components involved ... a brand strategy, a brand identity, and a visual identity.

    A brand strategy is conceptual and deals with how GT would be positioned against other schools.

    A brand strategy would deal with how that strategy would be implemented. Colors, phrases, messages, target groups and value propositions.

    A visual identity is the physical production of the brand. So far, TStan has simplified the VI, but hasn’t really articulated the brand strategy.

    Any of these can take a lot to summarize. Might be a fun project over the winter.
     
    GTHomer and jacketup like this.
  10. Supersizethatorder-mutt

    Supersizethatorder-mutt Helluva Engineer

    Messages:
    13,424
    Although I know some here will scoff at this, Tech already has a brand --- The Yellow Jackets, The 'Ramblin 'Reck, and THE WHITE AND GOLD. We don't need to mess with the brand; what we need to do is to learn how to MARKET it, and Tech has done a miserable job of marketing for years. Coming up with different, interesting, and/or unique uniform styles is fine, even if if gets a little bizarre in some peoples' eyes, and we should applaud that. But totally changing the colors of the uniforms is absurd, especially if they're as butt-ugly as the white jerseys and blue pants, or that crap we wore Wendesday.
     
  11. tmhunter52

    tmhunter52 Helluva Engineer

    Messages:
    1,647
    8-ball says, “Ask again later”.
     
    sc jacket 22 likes this.
  12. JacketFromUGA

    JacketFromUGA Helluva Engineer

    Messages:
    4,894


    this go here?
     
  13. RickStromFan

    RickStromFan Helluva Engineer

    Messages:
    841
    Not sure how we can do anything BUT improve in this particular area.
     
  14. GTRambler

    GTRambler Helluva Engineer

    Messages:
    1,060
    Waffle House?
     
  15. jacketup

    jacketup Helluva Engineer

    Messages:
    783
    As you understand (but another poster above does not) the branding that Collins and Stansbury are talking about is more than words and logos. It's selling what Georgia Tech is--and to some degree--what it isn't. It's selling where we are--Atlanta, and the advantages of Atlanta. It's selling academics in a positive way. It's making the great things about Tech known to the public and getting the relevant consumer to buy in--whether that consumer is an alum, a recruit, or a potential fan. That's branding.

    I get SO frustrated with folks on this board who repeat the tired excuses as to why we can't compete and why we should settle for mediocrity. They point out how we are different from other schools, but they only look at the differences from a negative point of view. I am glad they don't work for me, but frankly, they never could or would.

    As a parting comment, I haven't seen this kind of enthusiasm since Homer was AD. Homer knew Tech was different, he saw it as an advantage, and he sold it. Stansbury was here when Homer was here, and I believe he learned a thing or two.
     
    GTJeff1975, Rod64, Gold1 and 2 others like this.
  16. GTRambler

    GTRambler Helluva Engineer

    Messages:
    1,060
    I don’t know. Probably not. They’re slogans.
     
  17. RyanS12

    RyanS12 Helluva Engineer

    Messages:
    3,811
    So are we still Swarming together? Or did that motto end too?
     
  18. GTRambler

    GTRambler Helluva Engineer

    Messages:
    1,060
    I remember former AD Homer Rice’s “Total Person Concept.”

    As far as I know, it’s still in use at GT, isn’t it?
     
  19. Vespidae

    Vespidae Helluva Engineer

    Messages:
    2,691
    Yes. And a lot of other schools too.
     
  20. jacketup

    jacketup Helluva Engineer

    Messages:
    783
    Some version of it is in use at several schools

    One of the things that always sticks in my mind was Homer's comment that "Georgia Tech is about quality, not quantity." Translated: we have a small fan base but a high quality fan base. He leveraged that quality in a very effective way. Branding.
     

Share This Page