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I asked my boss, who is a high level donor (his name is on stuff) and it's something invitation-only, not open to public.

Here's the "Georgia Tech Store" on their site. Assume they will add stuff throughout the year: https://www.adidas.com/us/college-georgia_tech_yellow_jackets

From GT staffer:

A few items are now online at ****'s:

I saw a presentation from alumni association a few months ago where they mentioned that in recent classes, nearly 50% of grads have stayed in ATL. That's a sea change from when I graduated 15 years ago. Of my "class" of 50 of so people in my major who I saw a lot my last few semesters, maybe...

I know "context" is a dirty word on message boards, but listen to the question and full answer. CPJ references the arms race in college football/athletics. When you have larger student body, that equals a larger alumni base, which can presumably fill a larger stadium. So the revenues that...

The bookstore tweeted that shipments are en route, so not sure what Todd Stansbury, Santa Claus or the Easter Bunny could do to speed it up. Looks like Adidas holds back all the schools until a certain date on their web site, and Fanatics is releasing a school or two at a time. Taking the advice...

That AJ Gray story is a good example of the type of writing they do, going well beyond just 4-5 paragraph blog. I've been subscribing for a few months, and it's well worth it. They aren't really in the business of trying to break news but offer in-depth coverage and analysis instead. Newspapers...

Now there are 24 items on bookstore site...

They showed 16 items last week, and now there are 17 items available. #WheresWaldo https://gatech.bncollege.com/webapp/wcs/stores/servlet/ProductSearchCommand?storeId=15054&langId=-1&displayImage=N&catalogId=10001&extSearchEnabled=G&search=Adidas&start=8

I noticed this new item on GT Bookstore site. Doesn't look like 2018 polos, but the fact that they have posted something new is hopefully a sign that more is on the way...

As stated the earlier, GT and UGA don't do much for economic impact (hotels, restaurants, rental cars, etc). The city's contribution to the stadium comes from the hotel/motel tax, so it makes sense for all parties involved to find teams with fans who will come for 2-3 days. There's not a lot...

I did ask my friend who works at GTAA about this the other day, and he said the retail launch is really between Adidas and the retailers. GTAA has approval of the design and some input on when a piece of apparel tied to a game (like whiteout) is released. Other than that, retailers are free to...