There's a goop level of woo woo in that article. No potential mechanisms, certainly no peer reviewed research, just technical terms built on air.
You see the same stuff selling whatever that "water memory" anti-chemistry stuff is.
Your thinking is stuck in the last century when it comes to marketing. Sure, TV and radio and cereal box markets exist. As do big relevant brands like under armor that might want endorsements. But for all of those there's a giant competition both among other athletes and among school brands...
It is?
Do you find the spending unacceptable for aesthetic reasons?
Because otherwise if you believe spending more wouldn't matter it follows that spending less is acceptable.
Certainly felt odd to me. My understanding of a a swinging gate that works requires either:
A. A confused defense failing to pick up a TE
B. A good matchup on the RB next to the QB for some short yardage run
C. Using all those blockers ahead of the "protected" receiver to make some yards
C...
ICE BURN.
Seriously though, this is one of those "fans should participate, not consume" things.
Give me something about money downs that I can do. I'm already screaming. Doubly so when the D tells the crowd to turn it up.
How about getting the D to do something money down related to tell...
Lol. I think a lot of the ideas coming out of the AA and football staff seem to miss the point that game day atmosphere is something fans participate in, not something they passively receive. That does require acknowledging that you aren't 100% in control, though. Maybe some RATs on the field...
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