There was a similar system a few years ago. It allowed seat upgrades, but I believe it was based on actual seat availability instead of seats that had not been filled.
Fans can get behind-the-scenes experiences, including team interaction, facility tours and more THE FLATS – The popular Buzz Memories program, which allows fans and season-ticket holders exclusive access to behind-the-scenes experiences, will return for the 2015 Georgia Tech football season...
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I do see some issues with implementing a system that makes the seats available to others after a time limit. Suppose you have a long time season ticket holder who has donated hundreds of thousands of dollars to the athletic department and has seats in the club section. If he lives on the west coast, flies to the games, and his flight arrives in Atlanta late, such a system might reallocate his seat just before he is able to arrive at the stadium. You could have someone who donates a lot of money and paid almost $1,200 for his seat supplanted for someone who purchased a $145 Stinger seat and has never donated to the athletic department. If this happened several times in a season it would be possible for the athletic department to lose millions in potential future donations.
Also, in the club area I think it is often the case that the empty seats are not because people haven't scanned in but because they are inside the club during the game. I think that is the case often for early September games.
I am concerned that there will be many premium seats available next year. I don't know what the athletic department will forecast before offering season ticket renewals, but if you want to get in the club area full time it might be a good year for availability. I also don't see how they will be able to raise prices next year, and the seats (including premium) might even be a little less expensive next year. Maybe the level of discontent will subside before the renewal process, but if it does not there will be much more for the GTAA to be concerned about than whether the club seats "look" full.