+1
I'm a lifelong sidewalk fan. (Dad got out in 1952. He raised me right.)
Despite being a FB season ticket holder, I've yet to hear from GTAA about this initiative through my e-mail address that they use to contact me. Like you, I also learned of this initiative through various Tech message boards — GTSwarm, the Hive, Stingtalk, etc.
I'll be making my donation today, but the lack of communication on this from GTAA leaves me SMH.
Just to further hit the nail on the head, agree with everything in this thread. I'm a 2013 alumni, football season ticket holder for 3 years and I've only heard about this initiative through this board. I also didn't realize Roll Call is not the same thing as AT Fund. Admittedly, after looking at them more closely, it should've been clearer to me.
Some of my two cents / suggestions:
For the more recent alums, outreach via social media is (perhaps obviously) the way to go - eye catching graphics, clear links to websites, emails, etc. Personally, having someone call me <1-2 years after graduation asking for money is a negative. After GT tuition, still paying off any debt, etc etc, it's hard to reach in my wallet and give $100 - from my point of view I just paid tuition to GT and they're asking for money again, just left a bad taste in my mouth. Thankfully that's now changed
Also consider google search results. For me, the first 5 results when searching "Georgia Tech Athletics Donation" doesn't link to the AT Fund.
For recent alums, maybe target outreach those who went to FB games. Hopefully there's a database that shows if a student ID was scanned to get into a game, list of past swarm students, attendance through other organizations, etc. AND
please advertise the recent alumni discount more! Had no idea it existed until we 1st renewed our season tickets.