The Athletic: At Georgia Tech, ‘brand’ isn’t a bad word, it’s a key word

[TechCubed]

https://theathletic.com/1763125/2020/04/21/georgia-tech-athletics-branding-j1s-jeremy-darlow/

It's great to see CGC get national attention for what he's building here.

 

[gtjackets930]

Agreed, hadn't heard about the consultants we've hired until this article, but awesome to know they're putting some investment into those areas.

 

[gtstinger776]

This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever.

That stupid commercial with the girl playing the drums when we don’t even have a music program.

You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win

 

[Supersizethatorder-mutt]

It's behind a pay wall, so I can't read it. Sum up what it says

 

[Wrecked]

This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever.

That stupid commercial with the girl playing the drums when we don’t even have a music program.

You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win

If you noticed the drums you missed the intent of the commercial.

 

[Milwaukee]

New partnership:

 

[TheSilasSonRising]

This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever.

That stupid commercial with the girl playing the drums when we don’t even have a music program.

You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win

I suppose but i think when it comes to sports (and selling more tickets) people want to hear about winning.

Have heard and read a lot of stuff similar to this since 1972 when Fulcher came in. I want to hear, and see on field results , about GT getting in CFP (not just ACC division champs).

 

[Gold1]

I suppose but i think when it comes to sports (and selling more tickets) people want to hear about winning.

Have heard and read a lot of stuff similar to this since 1972 when Fulcher came in. I want to hear, and see on field results , about GT getting in CFP (not just ACC division champs).

All the the different things like this that CGC does is about recruiting and to WIN

 

[jacketup]

This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever.

That stupid commercial with the girl playing the drums when we don’t even have a music program.

You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win

https://music.gatech.edu/bachelor-science-music-technology

I am amazed at how little folks know about Georgia Tech of 2020.

 

[TechCubed]

CGC was on Andy Staples podcast today. Worth a listen:

https://podcasts.apple.com/us/podca...hs-geoff-collins/id1477536795?i=1000472283915

 

[gtstinger776]

https://music.gatech.edu/bachelor-science-music-technology

I am amazed at how little folks know about Georgia Tech of 2020.

Cool dude - really good point. One major is definitely how we should sell the school. It amazes me how many Tech grads can’t see the forrest from the trees

 

[jacketup]

Cool dude - really good point. One major is definitely how we should sell the school. It amazes me how many Tech grads can’t see the forrest from the trees

Non sequitur

 

[Supersizethatorder-mutt]

I don't know if this link has been posted earlier or not (I didn't see it), but this is pretty interesting.
https://ramblinwreck.com/georgia-tech-football-partners-with-j1s-darlow/