Introduction
“If there was common agreement on what outcome was desired, then the discussion would be a pure engineering discussion: ‘what is the best way to achieve this goal?’ But it strikes me that there isn’t agreement on this underlying vision. And so, the engineering discussions get lost in the sound of people talking past each other or, worse, resorting to ad hominem arguments. If you’re arguing from different premises, you never get anywhere, sadly.”
I think GTAA is on the right track – I use this quote to remind GT fans to take a 1st-principle, engineering-approach to improving our athletics program. This is the approach that has made us one of the best academic institution in the U.S. and one of the best innovation incubators as well.
Positive anecdotal evidence that GT’s academic reputation will actually help its recruiting in the future:
(1) A recent reddit post discussed new types of high schools cliques. One of the most common answers was “Academic Jocks” (All the cool kids have 4.0 GPAs and Play sports).
(2) The kids we are recruiting now were in like 1st grade when the iphone came out. They grew up in a connected, hi-tech world. This should create a macro trend that funnels more high school kids toward tech-focused schools
(3) Biometrics, health infographics, fitness gamification. This is a bit abstract, but high school athletes these days seem to take their training & nutrition pretty seriously. It’s easier to do with the current generation of wearable devices and smart phones. I think this will generally lead to more athletes having a data-oriented mindset. Of course, any 18 year guy is going to be attracted to drinking in an Athens bar. But, there’s a good chance that it will become less of a predominate factor. GT should really integrate its world-leading IE / quant programs with its sports marketing / recruitment / sports development, as others have suggested
(4) Atlanta. The younger you are, the more likely you are to want to live a city. This has been a trend for some time that is continuing to move in one-direction. The people I graduated with (late 20s early 30s) all moved to SF, NY, Europe after graduating. A shocking number of them have moved back to atlanta. This city is blowing up. And it’s not close to stopping. There’s a good chance that atlanta becomes the silicon valley of health care / personalized medicine. We’re almost certain to land Amazon’s HQ2. The beltline + transit is going to make this city 10x better than it already is. We have culture. We have nature. We’re in the capital of college football. . . GT is going to start pumping out start-ups via its innovation centers. A lot of young gt folk will make a lot of money & are more likely to stay around atlanta. The entire westside is going to become one of the coolest neighborhoods in the U.S. GT’s awesome location is only going to get better.
Call to action
Continue to respect GT’s awesome tradition and history. But don’t let the past prevent us from building a better future. Don’t rely on one hero to fix our program. We are an entrepreneurial school. The only way this will work is if the institute creates a common, high-level vision and we all buy-in individually. We all have to do our part, be the hero of our own story, and give back in whatever way we can to build a stronger fanbase.
Repost about my high-level idea (I’m an option 1 guy myself)
Option 1:
Stadium
- Major redevelopment of the entire stadium to make it multi-faceted asset that distinguishes GT from every other college program
- Get rid of the current skyboxes that serve coke & bags of frito chips. replace them with WeWork offices (co-working spaces) and sell those offices to GT's corporate innovation hub partners (e.g Coke, Delta, Amazon, NCR, etc.)...any college can have a coke ad on the scoreboard. not every stadium can have a office sign for coke's interns that are part of a word-class research partnership.
- Maybe even put a hotel with a large terrace overlooking the field in one of the corners. midtown needs additional hotel space. GT attracts a lot of vistors in need of a hotel...why not put one right on campus?
- the office space & hotel serve the purpose of making the football stadium be used more than 5 times a year. this will allow investment in actual restaurants & bathroom renovations in the stadium. why build a dining hall when you can just use the stadiums?
Atlanta Culture
- apologize to the entire world for wearing russel for so long
- make atlanta's hip-hop community part of GT athletics
- ludacris, TI, Outkast, Migos - these are all people who know how to build brands & have a entrepreneurial spirit. A Migos endorsement of GT would do more for this football program than anything anyone has mentioned so far. and i don't think many people realize that
- Connect to the beltline, allow GT alumni who live within a 5 mile radium of the stadium to get there easier / safer. get more greenspace for alumni to tailgate. connect to atlanta business culture - get more than just gt grads to come to games - get the hundres of thousands of people with offices looking down of bobby dodd to be fans too.
- Stop kicking people off the team for smoking pot. it's so dumb and just wrong.
Option 2:
- Every year, get alumni to pay 10-15 18 year old kids $50,000 to $75,000 to play for GT...might have to start off at $100k to make a splash as a new entrant in SEC territory
- Pay lobbyists and lawyers to collect dirt on other major schools doing this same thing as an insurance policy against anyone snitching on you
- Hire a "big name" coach that makes $3 - $5 million more than CPJ. Then add another $20 million for assistants and support staff
- Spend $100-$250 million+ building a "state of the art" dorm for athletes with a private put-put course
- Purchase twitter troll bot armies & a few CS kids to game the way the NCAA makes money...mess with TV viewership "numbers", make social media stories go viral, make the numbers that people with marketing degrees measure but have no idea what they mean or how unreliable they are to make it look like people really care about GT.