If players want a percentage of th revenues, they should get a percentage of the expenses too. This will have to be transparent… which means unionization.
“Fundamentally, the choices are to move toward unfettered commercialization, allowing relatively free and open labor markets for the athletes, or to move toward a more controlled system that caps expenditures, re-emphasizes education and provides adequate short- and long-term medical coverage to the athletes. The latter path would include committing sufficient funds to enhance athlete education, for comprehensive injury and medical care, and to pay for loss of income insurance to promising athletes whose careers were aborted by injury in college. This path would attempt to resurrect the central purpose of college sports as an extracurricular activity in the university, where students are devoted to learning and live a relatively sedentary and cerebral life.
To be legally acceptable, the NCAA would need a limited antitrust exemption to control coaches’ and administrators’ compensation. The NCAA functions principally as a trade association for coaches, athletic directors and conference commissioners and is unlikely to generate fundamental reform on its own volition. More recent experience indicates that leaving the structure of college sports up to judges is time consuming, very expensive, confusing, and capricious. Nothing is easy in Washington, D.C. these days, but Congress is the most promising venue for defining a coherent and financially viable system for intercollegiate athletics in the 21st Century.”