In 2012, Florida State requested Nike’s help in rebranding the athletic programs, creating a uniform identity that would set a visual direction while also respecting the history of the program. This weekend, after nearly two years of evaluation and redesign, the new Florida State logos and brand identity were unveiled.
In addition to reimagining logos, FSU’s first objective was to create a more uniform color that could be consistently applied across all sports. The new official shade is a truer hue of garnet, intended as a throwback to the school’s original style and intent. Florida State will be the only Nike team, pro or college, to wear this particular garnet tone.