I know yall are enjoying your fascinating "Yes it is"-"No it isn't" conversation.
In my opinion, it was intended as a pump fake, but cheese, you're missing an important part of the rule:
any intentional forward movement of his hand or arm starts the forward pass.
A pump fake is an "intentional forward movement of his hand" from which the ball leaves in a forward direction. Regardless of whether or not he intended to fake, the ball came out.
So, I agree with cheese that JT was trying to pump fake, but I agree jello that it should've been ruled an incomplete pass.