Skeptic
Helluva Engineer
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It seems like I always degree with your final conclusion, but I respect your opinion and appreciate the good points you make. With respect to the media, I still believe the criticism of Heather Dinich and anything ESPN is fair. She's displayed a long term negative bias against Tech that predates CPJ OB appearance #1. And it's not that she's "anti-tech". She's anti providing quantitative or qualitative evidence to support her extremely opinionated "reporting". Just google her and read how every ACC fanbase hates her. Regardless of my affiliation with GT, I've never gained information from reading HD, which is disappointing since she is/was the ACC football reporter for the biggest (by far) sports news company. Also, the conflict of interest between ESPN and major conference's launching their own networks through a partnership with ESPN is a major cause for concern. It's one thing to have this relationship with professional sports leagues, which are much closer to entertainment companies than college sports. The incentives in this relationship are only going to amplify the current problems with college sports. SEC Network is to college sports what Fox News and . . . the liberal media are to politics.
Before I pivot to agreeing with you, I want to point out you forgot Louisville, which is probably the #4 ACC team until Miami/UNC get their acts together or ND swaps the promise ring for a wedding ban.
That said, the ACC needs to take control of its imagine. Who the hell is running our conference? It's a complete joke. Everything about the ACC's branding screams Russell Athletics. If I was the ACC commissioner, I would realize that the SEC has 1 and only 1 strength - football. Their geographic footprint comprises the only part of America that's less appealing than the flyover states: Athens GA; 2 cities in Alabama, 2 cities in Mississippi, a city in Arkansas, Gainesville Florida, Columbia South Carolina. Moreover, every SEC program uses the exact same dumb band songs (with different words), the same exact dumb bowl stadium design, has the same dumb morally and socially unacceptable fan base, and bland uniforms (purple & yellow! Orange and blue! bright red! Maroon! name a tackier color scheme - i dare you).
Right there, I'm branding ACC football around the city game day environment (Miami, Atlanta, Pittsburg, Louisville, Boston) - who cares if its 100% true - it's a brand, it's how you identify yourself. I'm branding the ACC around the authentic Identities of the programs - GT & ND are as college football tradition as college football tradition gets. The U, the seminole war chant, the death valley hill thingy. The only thing that comes close in the SEC is...rocky top? Gator chomp? barking? Also, I'd never sell the football program alone. Always ACC sports. Otherwise, why do we have the 4 NC teams + Syracuse? I'd also add a soccer program to every ACC school b/c I think soccer is about to blow up in the U.S.
Lastly, I'd take the biggest strength of the ACC and use it make the SEC look like a backwoods cockfight betting league - quality research universities. I know the ACC has some sort of academic research program, but I'd increase it 10 fold. Duke, UNC, GT, Wake Forest, Miami, Pitt, BC, UVA, ND, am i missing any? As research universities become more integrated with private industry, a collaboration among these top flight universities becomes more valuable. Not only could you share data and joint-fund initiatives, you would have a platform of 14 stadiums, fan bases, and universities + your own TV network with a large audience. It's shark tank on steroids. Instead of having those dumb college commercials that appeal to no one, why don't you use that airtime to highlight startups associated with that university? No one applies to GT because they saw the cake race on a commercial. However, you tell people the story about ICE's beginnings and how they went on to buy the NYSE, you've probably caught a few 16 year olds attention. Duke, GT, UNC, WF = technology and financial industry powerhouses. I'd implement whatever payment technology innovation that came out of ATL or RTP into every stadium. To hell with a blimp, we're broadcasting aerial shots from drones. It's a win-win. SEC's brand depends on it winning football games. That's not a high barrier. A brand built on intelligence and technological innovation - that can't be replicated by the SEC. I mean,does Starksville even have internet access?
Whoever is running the ACC is acting like a SEC fanboy reject. Hire Steven Koonin as the ACC commissioner and the ACC would topple the SEC in less than 3 years.
Skeptic's archnemesis until GTSwarm does us part,
The Optimist
There are so many good points in a very thoughtful post that I am not sure I can touch them all. We are reading the same book if the page is different sometimes, but I’m a slow reader.
As to Dinich, my first thought is that if everybody everywhere hates her, she is doing a good job. But that is a copout. The problems you enumerate are all intertwined with what TV and particularly ESPN has done to sports, and not just with the SEC channel. (ND has a national network that can demand an Orange Bowl appearance?) They are incestuous, and so much money, metric tons of it, showered by ESPN and now the Fox Sports network , is eventually corruptive, and as you note with Fox on the one hand and MSNBC on the other doing to politics, will turn the Power Five conferences at minimum into a toxic mix of greed running head on into maybe the few remaining who see college sports as elevating and inspirational. (Thomas coming back from the biggest mistake of his football life to make the big scramble against Georgia, followed by Butker’s improbable FG made the hair on my arms stand up. Sure, I was ecstatic that GT won the game, but those personal triumphs I can still visualize, and they are why I like sports.)
Lastly as to that, ESPN has changed, for the worse, the role of “reporters”. They are now expected to be provocative, opinionated – real, real, opinionated – and to mix these opinions of the action with the reality of the action. Because ESPN knows what others do not: all the dumb opinions in the world are off into the cosmos and forgotten. The bad that print reporters do, however, lives after them. (My personal worst of the worst is almost every sideline reporter, and I hope Roddy Jones does not fall into that trap.)
(I agree with you on Louisville, and I did forget them. I’d like to forget the coach as well. Now we have FSU AND Louisville … AND Syracuse in basketball? Is there not a quota for shame?)
Everything about the ACC's branding screams Russell Athletics: I can’t add a thing to that. Dammit, the whole passage is funny. Right, but funny.
… make the SEC look like a backwoods cockfight betting league …No one applies to GT because they saw the cake race on a commercial.… I mean,does Starksville even have internet access? …Whoever is running the ACC is an SEC Fanboy reject.
Now, each of those lines on their own would get you time on Comedy Central. But wrapped in a very thoughtful and provocative -- dare I say innovative in a context outside a football offense? -- proposal for the ACC to get it together and emphasize not just football/sports, but – surprise! – academics, would be ground-breaking and seize the narrative. This post alone, seriously, could be a template .
A really thoughtful piece of work, which suggests to me you are not an engineer. Now I am obliged to say, before somebody on the board goes off, just joking. I can appreciate criticism like that any time.