Vespidae
Helluva Engineer
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I decided to poke around and see what more I could find on this topic.
In short, GTAA does not break out merchandise sales or related royalties on their financial statements. They are included as a sub-item under "Radio Rights" which includes revenues generated by advertising in all forms including facility signage, print, radio and apparel-related licensing. It has largely been stable around $5.5M for the last ten years although it took a big drop as GTAA hired a new company (Legends) to manage all the various revenue streams under one umbrella organization.
Simply put, it appears that the priority is increasing premium seating, selling naming rights, and finding avenues for other sellable multimedia. Royalties from merchandise sales do not appear to be a growth area (assumption based on flat revenues for some time, but I could be wrong), so the attention is on bigger swings. Selling the Hyundai naming rights is one win.
I would not get my hopes up over major changes to the merchandise program. It's all contracted out now and there are bigger fish to catch.
In short, GTAA does not break out merchandise sales or related royalties on their financial statements. They are included as a sub-item under "Radio Rights" which includes revenues generated by advertising in all forms including facility signage, print, radio and apparel-related licensing. It has largely been stable around $5.5M for the last ten years although it took a big drop as GTAA hired a new company (Legends) to manage all the various revenue streams under one umbrella organization.
Simply put, it appears that the priority is increasing premium seating, selling naming rights, and finding avenues for other sellable multimedia. Royalties from merchandise sales do not appear to be a growth area (assumption based on flat revenues for some time, but I could be wrong), so the attention is on bigger swings. Selling the Hyundai naming rights is one win.
I would not get my hopes up over major changes to the merchandise program. It's all contracted out now and there are bigger fish to catch.