There are media rumors that they have approached Michigan and Ohio State. FSU and Clemson are already known to have been approached. Everyone knows the PAC12 schools are not happy with their current media contract, and that precipitated the PAC12 pushing the commissioner out for a new one...which means there's a BUNCH of "tier 1 brand" type schools (USC, UCLA, Oregon, Washington, Arizona) that may be willing to jump on whatever the SEC has planned. The schools we've heard from are for the most part only the schools being reported. You have to imagine how many schools have had discussions we don't even know about.
The reality is, NIL is changing the face of the NCAA and the SEC is the only conference willing to break the current model to adapt. Conferences and schools like GT who are reactive and not proactive are going to find themselves going the way of Ivy League schools. I would go so far as to say the SEC might night even be known as the "SEC" after too much longer because they want to expand their appeal nationally.
If you want to know why it's becoming more and more feasible, look at this:
The new agreement runs through 2033 and will feature two Super Bowls returning to Disney's ABC network channel.
www.cnbc.com
The NFL represents 22 states. How many states have tier one brand programs? More than the NFL, and the NFL only represents one sport. Amazon is paying 1 BILLION just for Thursday night games. How much do you think they'll pay for a package of nationwide games in football/basketball/baseball? People may be cord cutting, but there is more content than ever before because of streaming. BTW, it's not just TVs that are streaming, but phones, computers, ipads/tablets, etc.
Who do you think is more popular in Alabama...an NFL team or the 'Bama Crimson Tide/Auburn Tigers or some NFL team? Do you think the Atlanta Falcons are more popular than UGA? Do you think the Tennessee Titans are more popular than Volunteers? College football is much more popular in the South and Southwest, and in some parts of the Midwest. The rest of the country? Guess what? College football doesn't need to be as popular as the NFL, nor does college sports need to be as popular as pro sports overall because college sports pulls in some amazing numbers streaming services and media companies would kill for:
IRVING, Texas (May 27, 2020) – The National Football Foundation (NFF) & College Hall of Fame highlighted today numerous powerful facts from the 2019-20 college football
footballfoundation.org
That's just college football.
NFL Sunday ticket, which is pro football only, cost about $300 a season. You don't think college sports fans won't pay half, if not the same amount, to watch their college teams in football/basketball/baseball/hockey/etc? Look at the numbers from 2019-2020:
- The 392 regular season telecasts on ABC, the Big Ten Network, BTN, CBS, ESPN, ESPN2, ESPNEWS, ESPNU, FOX, FS1, NBC and the NFL Network during the 2019season averaged 1,839,000 viewers per game (a 2% increase from 2018) while reaching more than 145 million unique fans†
- The 38 postseason bowl games on ABC, CBS, ESPN, ESPN2, FOX and FS1 at the conclusion of the 2019-20 season averaged 5,037,000 viewers per game (a 1% increase from last season) while reaching 90 million unique fans† on television.
- Top Ten for viewership (P2+) also included LSU-Georgia (Dec. 7 on CBS) with 13,703,000; Ohio State-Wisconsin (Dec. 7 on FOX) with 13,642,000; Ohio State-Michigan (Nov. 30 on FOX) with 12,501,000; Alabama-Auburn (Nov. 30 on CBS) with 11,505,000; Penn State-Ohio State (Nov. 23 on FOX) with 9,425,000; Notre Dame-Georgia (Sept. 21 on CBS) with 9,287,000; Baylor-Oklahoma (Dec. 7 on ABC) with 8,700,000; LSU-Texas (Sept. 7 on ABC) with 8,633,000; and Army-Navy (Dec. 14 on CBS) with 7,716,000 viewers.
- The top five games all eclipsed the 10 million viewer mark and all of the top 12 exceeded seven million viewers each. A total of 33 regular season games had more than five million viewers, seven more than the 2018 season.
Pay attention to the "Top Ten Viewership" category because that's what the SEC and possibly the B1G are building up to become: Weekly matchups of top tier teams from around the country. Again, keep in mind, we're only talking about college football. By comparison, NFL during that same time averaged 14.9 million viewers per game. Again, keep in mind, the college game doesn't need to beat the NFL, they just need comparable numbers to keep subscription number strong for streaming services.
People who still think in terms of the "old model" are completely missing the point. Do you know why "2nd tier" teams are still in play? Because they are still part of the content and tier 1 teams still need to fill their schedules. At some point, the bulk of college money will be made from streaming dominant services, and traditional media will be secondary. It looks like the SEC is gearing up for that and every other conference is still a step behind.