Coloradojacket
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Just to clarify, you don't pay for the SEC network or regional sports packages unless you subscribe to that level of service. If you get basic cable you only get ESPN and pay a lot less.You are missing the current business model. ESPN (including SEC Network and ACC Network) gets their money mainly from TV subscribers. Viewership rating mean extremely little. Every single person with a broadcast TV cable/sat/streaming package pays for ESPN, and the great majority pay for SEC and ACC (except Comcast for ACC). It doesn't matter if you ever watch a game on SEC Network, you pay for the SEC Network. It doesn't even matter if you never watch any sport whatsoever and only watch Lifetime Movies, you still pay for SEC Network.
That is the reason that the most recent conference re-alignments stressed TV market as the reason to add a team. If a conference added a tv market like Atlanta, that is an extra $2 million per month for the conference, just from TV subscribers. That business model is changing as more people cut the cord, which they are doing in a large part due to the cost of ESPN.
But to add, there is a lot of revenue for the networks and providers on the commercial side. Business packages are built out on size of premise and if you own a bar or restaurant you pretty much have to pony up and it is a lot.