TV money is yesterday's game. This is why anyone who says "Atlanta market" is taking an old revenue model view on where all sports is headed. I linked to this tweet in another thread:
I wrote in another thread that end goal here for conferences is mega expansion (SEC and B1G will be the biggest engines pulling the conference trains), all driven by a changing revenue streams. The SEC has already acquired two of the biggest chips in the college game (Texas, Oklahoma), and will...
gtswarm.com
This is strictly about eyeballs now, and which teams will command a bigger set of eyeballs for the streaming wars. This is why the B1G and SEC are fighting for "brands" as opposed to teams in certain markets. Texas/Oklahoma (SEC) and UCLA/USC (futur B1G) are four of the biggest brands in not just college sports, but all of US sports. Conferences are looking 10-50+ years down the road.
Unfortunately, GT does not command many eyeballs any longer. Even more unfortunate, is that GT administrators and fans continually look backwards instead of forwards. The B1G gave us a lifeline years ago by extending an invitation, but we were extremely short sighted. Now GT is heading into murky waters clinging on to a sinking ship.