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As a subscriber, cable companies bill the heck out of you. As their customer, it sure looks like cable companies make a ton of money.I’m not sure I’m following you. Are you saying Comcast and Dish/Direct TV don’t make money providing service? Maybe Cox doesn’t make much money, I don’t know, but industry is littered with some companies succeeding while others don’t. I am not saying there isn’t a market for Streaming. I’m simply saying there is a market for Cable/Satellite services too. I know there are many who love streaming, but there a many who also enjoy consuming content via one provider, one user interface, instant channel changing, one payment plan, etc.
A few years ago cutting the cord was the rage because it was significantly cheaper, however that is slowing down as streaming services become more expensive. Again, I think an equilibrium on how people consume content is much more plausible.
As an investor, cable companies aren't money machines. They have a lot of labor costs, they have upstream expenses, they have to upgrade their plant and equipment all the time just to keep up. The reason why Comcast and ATT bought NBC and Time Warner is because they wanted the content for profitability. They wanted to take the cash from their subscriber bases and use that to move into more profitable services.
If you read books like Christensen's "The Innovators Dilemma", Microsoft made a ton of money on high-profit software while Seagate scraped by on much tighter margins making disk drives. You needed both for your PC to work, but Microsoft was in the position where they got the lion's share of the profits from PCs, Dell and HP made less, Seagate had even thinner margins, and the poor company making power supplies was just selling a commodity.
Fifteen years ago, Comcast was in the Seagate portion of the Cable TV market, while ESPN and Disney were in the Microsoft part of that market. Comcast made a long-term plan to move into the profitable ESPN and Disney "Content" part of the marketplace. Then Netflix disrupted everything.
Comcast and ATT wanted to move to the part of the market that got the fat, juicy profits. That hasn't worked out. They moved into the market, paid a premium to do it, and the profits went out of it. They also weren't good at it. The market shifted too--I can't even tell you what the prime time Thursday lineup is on NBC. I can tell you shows that Netflix or Disney will have three months from now. Disney was good at it, and they're moving to the streaming model.
Cable providers are going after cellphones and devices and general internet now. Comcast does have Peacock and NBC Sports, but they're struggling to figure out what to do.
They don't know what content people are going to want to watch 10 years from now, or where they'll want it, but they're pretty sure they'll want internet in their homes.