Crazy thought here on 10k ft view of conferences. I've made my point known TV execs and the entertainment industry are running the sport, not the commissioners. I'm not so certain to just write off the BIG 12 into a poverty level conference (long term). Brett Yormark comes from the entertainment industry. College sports, much more football, then basketball, then baseball, are entertainment products. What he did when he took over that conference should be given some props. Cutting in line of the PAC 12 could've been coordinated, but he got the best deal for the conference that was considered left for dead. He poached the quality mid tier PAC 12 schools, and our AD is left with the leftovers. Now, regardless of then, now, or in the future what's gong to balance the sport is recruiting. If the Florida/California/Texas/Georgia schools keeping kids in state that will bring more "competitive balance" than expanding the playoffs. At the end of the day there's only a handful of programs acquiring talent (portal/high school) at an elite level to actually win a national title.
On to my point, as of today I the top teams in the BIG 12 aren't on par with the top end teams in the ACC. Not even close and especially from a roster talent prospective. If you rank top to bottom, our top wipes the floor with the top end of that conference, key word today. But who's to say Texas Tech, UCF, TCU, Houston, Arizona, Arizona State actually starts acquitting talent from (high school or portal) at a higher and higher level. Who's to say 5 or 6 years down the road a legitimate power team or teams starts to emerge to take the Texas/OU void in that conference? For the next two years they're guaranteed a playoff spot. Who's to say a team in that conference not named TCU actually capitalizes on this and starts acquiring high school talent at a top 10 level? By making a shorter deal, and cutting everyone in line for renegotiating the TV deal, Brett Yormark did something truly brilliant, and it's one of the reasons you have an entertainment executive run your conference, and not a former athletic director.
As of today, Feb 21st, 2024, the top end of the ACC is much better than that conference. I'm going to use this as a reference, there are other sites to compare total team composite and I know this ranking will change, but for an example I'll use
247sports 2023 college team composite ranks. We have four teams with a top 20 talent composite (Clemson//Miami/North Carolina/Florida State). Is that subject to change, yes, but none of those teams are dropping out of the top 30, so just roll with it for this example. I don't think there is a single true national title contender in the ACC at this time. Playoff run, yes, but none of those teams have Ohio State (I think they're winning it all this year) or Mutts roster yet. Most of the smack talk about any conference tends to be what the top programs are doing. My question is... could it be possible a BIG 12 team emerges from that left for dead conference with a roster capable of winning a natty? As of today, no, but who knows 5-6 years down the road. And if that happens I'm not so certain this "power 2" thing could still be a thing. I might be insane for thinking that, but I don't think that's a hot take. It only takes one or two years of a a national champion not in those conferences to start to change the narrative. I'm old enough to remember the pre SEC run, and what the perception of that conference was before Urban and Saban got there.
Where is the ACC is 5-6 years? If, for the sake of argument, all the current teams are still in the ACC 5 years from now, are any of them acquiring talent at a level to win a natty? Can an ACC team win a national title in the next 5-6 years? Who legitimately has a shot? Clemson? Florida State? Miami? Louisville? North Carolina? Georgia Tech (2029 National Champs Baby!)? I'll leave that as an open ended question, but if the ACC doesn't win a title in the next 5-6 years, what's the gap between us and the BIG12 5-6 years down the road? Will any other conference other than SEC/BIG 10 win a title in the next 5-6 years?
Jim Phillips isn't the guy to negotiate anything with a television executive, and I've laid out my point that ESPN holds all the cards for this conference. Need to poach Yormark, or find an entertainment/TV executive to lead this conference. People like Nick Dawson will dog walk a former athletic director, in any negotiation, and ultimately decide if this conference will exists 5-6 years down the road. Our athletic director needs to start building relationships with TV executives, and wouldn't hurt to add a staff member on our athletic department from the entertainment industry to start fostering those relationships. Try to be proactive while we still can.