Branding Refresh - For those of you White and Golders :)

[MidtownJacket]

I saw this today, and thought some of us might like to make our voices heard:

Brand Refresh, 2021-Present | Brand Guide

brand.gatech.edu

Good news, is that we did restate our commitment to the White and Gold.

 

[Gold1]

Great news. Now if only they could get the GTAA to get on board with this as well.

 

[Vespidae]

Great news. Now if only they could get the GTAA to get on board with this as well.

The GTAA is not required to follow Institute guidelines. They are a separate organization.

I would like to see a COMPREHENSIVE refresh that includes all affiliated programs, including GTAA. But ... it is good news.

 

[MidtownJacket]

The GTAA is not required to follow Institute guidelines. They are a separate organization.

I would like to see a COMPREHENSIVE refresh that includes all affiliated programs, including GTAA. But ... it is good news.

I am hopeful that J1S will agree and tie our branding closer to that of the institute's.

 

[GTpdm]

I saw this today, and thought some of us might like to make our voices heard:

Brand Refresh, 2021-Present | Brand Guide

brand.gatech.edu

Good news, is that we did restate our commitment to the White and Gold.

I dunno. I look at the Timeline provided near the bottom of that article, and I see us transitioning to navy blue and white by June.

 

[pinglett]

I dunno. I look at the Timeline provided near the bottom of that article, and I see us transitioning to navy blue and white by June.

That's the hidden meaning I took, as well. They will 'inform' us in June of the need to change.....

 

[GT flunkout]

The last refresh the institute did on branding was extremely positive. They did more to further white and gold than the AA. I have little doubt they're going to screw it up.

The only solid thing the AA did with the last refresh was to limit the GT logo to white or gold infill. Then they promptly opened the navy blue flood gates for everything else in a way that blue defines our branding and marketing now.

 

[Oakland]

If you notice, the head football coach has worn several black shirts and caps during some of his interviews.

 

[Technut1990]

I’m kinda lost ( no jokes please ). Wasnt there a color, font and trademark pattern developed in TStans 2nd year ? Was that something different or did that fall apart ?

BTW, I need y’all to push ‘ Georgia Tech, where excellence goes to exceed ‘ as the tag line

 

[Vespidae]

I’m kinda lost ( no jokes please ). Wasnt there a color, font and trademark pattern developed in TStans 2nd year ? Was that something different or did that fall apart ?

BTW, I need y’all to push ‘ Georgia Tech, where excellence goes to exceed ‘ as the tag line

I believe the OP referred to Tech (The Hill) as leading this. The GTAA is a separate organization with separate brand identities.

 

[forensicbuzz]

BTW, I need y’all to push ‘ Georgia Tech, where excellence goes to exceed ‘ as the tag line

That tagline makes no sense grammatically. To exceed what? It's almost like you need to add an ellipsis.

 

[awbuzz]

I dunno. I look at the Timeline provided near the bottom of that article, and I see us transitioning to navy blue and white by June.

@Supersizethatorder-mutt ... Go take your heart medicine, it's going to be okay.

 

[GTAlex]

What’s the good word?

 

[Technut1990]

That tagline makes no sense grammatically. To exceed what? It's almost like you need to add an ellipsis.

what’s being exceeded is up to you and what you are majoring in if you go to Tech. It means Tech is where the best go to get better

 

[Adadu]

I’m kinda lost ( no jokes please ). Wasnt there a color, font and trademark pattern developed in TStans 2nd year ? Was that something different or did that fall apart ?

BTW, I need y’all to push ‘ Georgia Tech, where excellence goes to exceed ‘ as the tag line

This is for the university itself, not the athletics association

 

[BurdellJacket]

This is for the university itself, not the athletics association

Understand it's the Institute, but the GTAA put a lot of time and money into coming up with the perfect shade of gold (and white?),, logo, fonts, etc. required for "Branding". Why would the Institute now put additional time, money and other resources into duplicating or, horror of horrors, contradicting what the AA has already done?

 

[JacketOff]

Understand it's the Institute, but the GTAA put a lot of time and money into coming up with the perfect shade of gold (and white?),, logo, fonts, etc. required for "Branding". Why would the Institute now put additional time, money and other resources into duplicating or, horror of horrors, contradicting what the AA has already done?

The Institute has different needs for their branding and marketing than GTAA does. No reason to expect the Institute and GTAA to use the same brand guidelines. Hopefully the Institute’s rebrand will coincide with GTAA’s as far as color use go. Way too many places around campus that use vastly different combinations of yellow/gold and black/navy. I’m thinking this does away with that.

 

[Technut1990]

The Institute has different needs for their branding and marketing than GTAA does. No reason to expect the Institute and GTAA to use the same brand guidelines. Hopefully the Institute’s rebrand will coincide with GTAA’s as far as color use go. Way too many places around campus that use vastly different combinations of yellow/gold and black/navy. I’m thinking this does away with that.

im certainly no marketing guy but overall I say it’s a problem if any school has different visions, between departments or departments and Admin, as to what colors, fonts etc.... represent the school. I’d think branding is branding

 

[awbuzz]

What’s the good word?

You have proven yourself not to be a Georgia Tech student!

To Hell with Georgia is four words not three

 

[GTAlex]

You have proven yourself not to be a Georgia Tech student!

To Hell with Georgia is four words not three

It’s the only answer regardless of word count