I say don't do it. Then market Tech as the best place to bring a family to a ballgame. We don't need the money. We're getting plenty of money from TV and the conference. If they do this, I will no longer bring my family to the games. I'm a beer drinker, but I can do without more drunks at a ballgame. Some of these fans, (ours included) are obnoxious enough as it is!
If they ever sell beer that's the end of my going to the games. I'll become a Kennesaw Fighting Owl.