$100,000 / $404 = ~250.
If Georgia Tech/CGC is smart, they will continue to create some custom gear for CGC. To save money per hat/unit, they can buy them in batches, and throw them in a back room for a bit, let them simmer, then run a promotion like this to sell the rest. Rinse and repeat. They can do this fairly often I’d think...buts important not to let these sell in mass in the stores. As trivial as that sounds, it would kill these promotions going forward.
Good luck being one of the first 250 tomorrow morning!