In general and in an ideal situation, it’s better to under promise and over deliver. The problem is when the one evaluating the promises can’t tell when the over promising is BS. Sometimes there’s an attitude of “This other person promised me more than you, so if you don’t promise me more, you’re out.” I know that it definitely didn’t come off well the way PR was handled in this case, but I wonder if the coaches felt pressured to paint a rosier picture than the reality. Let’s think about the state of the program at that point. We had one season of more than 6 wins in the previous 4. Recruiting seemed to be going downhill. We were no longer playing competitively with the top teams on the schedule. We were starting to lose to dook more often than not. Our head coach had just resigned, and we had decided to hire a new one who doesn’t use the same scheme or personnel offensively. There was a lot of reason for pessimism, and perhaps they felt the need to try to sell an overly optimistic vision in order to turn around the direction of the program. And I would imagine that these past 3 seasons have not gone the way Collins expected them to go. He probably stepped in thinking “Football is football. Players are players. How different could it be?” And then we struggled way more than expected. I don’t know where I was going with this, but I think we’re all getting really tired of losing, and Collins is going to need to put up better results to keep his job past next season.