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Why do we stay with Russell Athletic?
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<blockquote data-quote="Techster" data-source="post: 309948" data-attributes="member: 360"><p>Something to keep in mind about Adidas: They are considered THE iconic brand everywhere not named the United States because of soccer. As some are aware, soccer (or futbol) is considered the worldwide sport. </p><p></p><p>Only 21% of Adidas's revenue is generated in North America, while 50% (+/-) of Nike's revenue is generated in North America. While Nike has become the world's largest sports apparel and shoe maker by revenue, Adidas is still considered the "blue blood" sports brand around the world.</p><p></p><p><a href="http://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf" target="_blank">http://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf</a></p><p></p><p><a href="https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/" target="_blank">https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/</a></p><p></p><p>The point is, Adidas has the means and clout to become a VERY good partner with GT. I wouldn't thumb my nose at Adidas. Forbes considers Adidas the world's 3rd most valuable sports brand (behind Nike and ESPN). While Nike is clearly the monster on the basketball court, Adidas is far from a lightweight.</p></blockquote><p></p>
[QUOTE="Techster, post: 309948, member: 360"] Something to keep in mind about Adidas: They are considered THE iconic brand everywhere not named the United States because of soccer. As some are aware, soccer (or futbol) is considered the worldwide sport. Only 21% of Adidas's revenue is generated in North America, while 50% (+/-) of Nike's revenue is generated in North America. While Nike has become the world's largest sports apparel and shoe maker by revenue, Adidas is still considered the "blue blood" sports brand around the world. [URL]http://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf[/URL] [URL]https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/[/URL] The point is, Adidas has the means and clout to become a VERY good partner with GT. I wouldn't thumb my nose at Adidas. Forbes considers Adidas the world's 3rd most valuable sports brand (behind Nike and ESPN). While Nike is clearly the monster on the basketball court, Adidas is far from a lightweight. [/QUOTE]
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