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Georgia Tech Basketball
Why do we stay with Russell Athletic?
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<blockquote data-quote="jacketjp" data-source="post: 302796" data-attributes="member: 949"><p>There is also significant value in terms of branding and exposure. Even if you hate Oregon's uniforms, consider how much national coverage have they gotten and how much discussion has been sparked about Oregon due to their deal with Nike? The problem for some black/white thinkers is that it's impossible to calculate the branding and exposure value so they just want to dismiss it, but I can guarantee that value is not lost on a smart AD.</p></blockquote><p></p>
[QUOTE="jacketjp, post: 302796, member: 949"] There is also significant value in terms of branding and exposure. Even if you hate Oregon's uniforms, consider how much national coverage have they gotten and how much discussion has been sparked about Oregon due to their deal with Nike? The problem for some black/white thinkers is that it's impossible to calculate the branding and exposure value so they just want to dismiss it, but I can guarantee that value is not lost on a smart AD. [/QUOTE]
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Why do we stay with Russell Athletic?
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