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Georgia Tech Basketball
Why do we stay with Russell Athletic?
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<blockquote data-quote="YlJacket" data-source="post: 302791" data-attributes="member: 2784"><p>FYI - most of the "value" of an apparel deal is in "soft" dollars - the amount of stuff that company is sending to the college for their athletes to use. Not just uniforms but backpacks, travel suitcases, t shirts, work out clothes, shoes, etc. So in that context a deal for a school like UNC that has 30 teams is going to be bigger than a deal for a school like us that has 15 or so. No doubt kids like Nike stuff better than Russel stuff but don't think the numbers they announce are checks to the AA.</p></blockquote><p></p>
[QUOTE="YlJacket, post: 302791, member: 2784"] FYI - most of the "value" of an apparel deal is in "soft" dollars - the amount of stuff that company is sending to the college for their athletes to use. Not just uniforms but backpacks, travel suitcases, t shirts, work out clothes, shoes, etc. So in that context a deal for a school like UNC that has 30 teams is going to be bigger than a deal for a school like us that has 15 or so. No doubt kids like Nike stuff better than Russel stuff but don't think the numbers they announce are checks to the AA. [/QUOTE]
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Why do we stay with Russell Athletic?
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