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Why do we stay with Russell Athletic?
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<blockquote data-quote="Techster" data-source="post: 288122" data-attributes="member: 360"><p><a href="http://fortune.com/2017/01/31/under-armor-worst-performer-sp500/?xid=soc_socialflow_facebook_FORTUNE" target="_blank">http://fortune.com/2017/01/31/under-armor-worst-performer-sp500/?xid=soc_socialflow_facebook_FORTUNE</a></p><p></p><p>Still need UA to do well so there's some semblence of a bidding situation when GT's contract is up for bid. Don't want it to be just Nike and Russell. Knowing that the AD and Coaches have been vocal about needing to go with a premium brand over Russell could undercut any leverage we may have. Nike could say "Well, we know UA isn't bidding, and we know you don't want to go back to Russell, so here's our (sh!tty) bid. Take it or leave it."</p><p></p><p>Seriously...we're thisclose to getting out of the Russell contract, and the state of the market for the shoe/apparral companies is going the wrong way.</p></blockquote><p></p>
[QUOTE="Techster, post: 288122, member: 360"] [URL]http://fortune.com/2017/01/31/under-armor-worst-performer-sp500/?xid=soc_socialflow_facebook_FORTUNE[/URL] Still need UA to do well so there's some semblence of a bidding situation when GT's contract is up for bid. Don't want it to be just Nike and Russell. Knowing that the AD and Coaches have been vocal about needing to go with a premium brand over Russell could undercut any leverage we may have. Nike could say "Well, we know UA isn't bidding, and we know you don't want to go back to Russell, so here's our (sh!tty) bid. Take it or leave it." Seriously...we're thisclose to getting out of the Russell contract, and the state of the market for the shoe/apparral companies is going the wrong way. [/QUOTE]
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Why do we stay with Russell Athletic?
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