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Why do we stay with Russell Athletic?
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<blockquote data-quote="dtm1997" data-source="post: 255191" data-attributes="member: 572"><p>Nike & Under Armour aren't trying to sell GT gear. They're trying to sell gear, period. I agree that Nike doesn't need GT for the ATL market because of UGA, but we make an attractive marketing vehicle for Under Armour in a strong media market with ACC exposure.</p><p></p><p>Back in 2008, the political implications of GT ties to Russell (execs, founders, etc.) existed. Today, as a company owned by Berkshire Hathaway, those go out the window.</p><p></p><p>Also, there's been massive inflation in media properties, which this is at the end of the day, an advertising vehicle. Nike & UA are in an arms race for mind share. For that reason, the price will be bid up among them. Not because we're only worth so much, but because they don't want the other to get a media asset.</p></blockquote><p></p>
[QUOTE="dtm1997, post: 255191, member: 572"] Nike & Under Armour aren't trying to sell GT gear. They're trying to sell gear, period. I agree that Nike doesn't need GT for the ATL market because of UGA, but we make an attractive marketing vehicle for Under Armour in a strong media market with ACC exposure. Back in 2008, the political implications of GT ties to Russell (execs, founders, etc.) existed. Today, as a company owned by Berkshire Hathaway, those go out the window. Also, there's been massive inflation in media properties, which this is at the end of the day, an advertising vehicle. Nike & UA are in an arms race for mind share. For that reason, the price will be bid up among them. Not because we're only worth so much, but because they don't want the other to get a media asset. [/QUOTE]
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Why do we stay with Russell Athletic?
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