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Why do we stay with Russell Athletic?
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<blockquote data-quote="Northeast Stinger" data-source="post: 140876" data-attributes="member: 1640"><p>Therein lies the problem. Uniform threads get traction, not because you and I agree that those UA uniforms are atrocious, but because somewhere it was determined that "the very best" athletes like that stuff and therefore we are hurting ourselves in recruiting.</p><p></p><p>Though my feelings are not as strong as some people's I do tend to go with the line of reasoning that says Tech just needs to concentrate on branding and winning. Texas, Alabama, Penn State and others have an identifiable brand and have won enough over the years that people have a mental association with their brand. Oregon's brand, which I think is brilliant, is all about keeping the same motif but going with a peacock array of colors and finishes. It works for them but would not work for 99% of other teams. Oregon was able to build their brand and their winning tradition at the same time and part of their brand is about always appearing new.</p></blockquote><p></p>
[QUOTE="Northeast Stinger, post: 140876, member: 1640"] Therein lies the problem. Uniform threads get traction, not because you and I agree that those UA uniforms are atrocious, but because somewhere it was determined that "the very best" athletes like that stuff and therefore we are hurting ourselves in recruiting. Though my feelings are not as strong as some people's I do tend to go with the line of reasoning that says Tech just needs to concentrate on branding and winning. Texas, Alabama, Penn State and others have an identifiable brand and have won enough over the years that people have a mental association with their brand. Oregon's brand, which I think is brilliant, is all about keeping the same motif but going with a peacock array of colors and finishes. It works for them but would not work for 99% of other teams. Oregon was able to build their brand and their winning tradition at the same time and part of their brand is about always appearing new. [/QUOTE]
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