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What is this thing about Waffle House?
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<blockquote data-quote="jojatk" data-source="post: 524953" data-attributes="member: 2627"><p>I think it's all about connecting to ATL and the southeast in general with something that could easily go viral. Viral videos and snaps and instas and tweets get to the eyes of kids. And yes, kids like Waffle House. We live 1.5mi from our local HS (where Jonathan Dwyer went) and there's a Waffle House right between us and my kids love it and any time I'm there we're seeing HS kids in it (and it happens that the guy who is the manager is a really good dude!).</p><p></p><p>But really it's about making connections with viral marketing. Does it help GT get money from Waffle House? Probably not. But it's funny and makes people smile and connects Geoff to Atlanta and the southeast and to what a lot of kids know. And if you get popular with other folks who like Waffle House then who knows what could happen. It's basically free marketing and free connection and if we get even a tiny benefit from it then that's winning.</p></blockquote><p></p>
[QUOTE="jojatk, post: 524953, member: 2627"] I think it's all about connecting to ATL and the southeast in general with something that could easily go viral. Viral videos and snaps and instas and tweets get to the eyes of kids. And yes, kids like Waffle House. We live 1.5mi from our local HS (where Jonathan Dwyer went) and there's a Waffle House right between us and my kids love it and any time I'm there we're seeing HS kids in it (and it happens that the guy who is the manager is a really good dude!). But really it's about making connections with viral marketing. Does it help GT get money from Waffle House? Probably not. But it's funny and makes people smile and connects Geoff to Atlanta and the southeast and to what a lot of kids know. And if you get popular with other folks who like Waffle House then who knows what could happen. It's basically free marketing and free connection and if we get even a tiny benefit from it then that's winning. [/QUOTE]
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What is this thing about Waffle House?
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