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<blockquote data-quote="dmurdock" data-source="post: 138552" data-attributes="member: 381"><p>I found a couple articles on the Russell deal. The current 10 year deal was signed in 2008 and thus runs through 2018. Russell is headquartered in Atlanta, and here is a quote from the second article: Russell Athletic Exec VP Gary Barfield said GT "is probably our premier relationship, and being in Atlanta the proximity allows us to develop things using their athletes."</p><p><a href="http://www.ramblinwreck.com/genrel/081908aab.html" target="_blank">http://www.ramblinwreck.com/genrel/081908aab.html</a></p><p><a href="http://www.sportsbusinessdaily.com/Daily/Issues/2008/08/Issue-231/Sponsorships-Advertising-Marketing/New-Jackets-GT-Signs-10-Year-Deal-With-Russell-Athletic.aspx" target="_blank">http://www.sportsbusinessdaily.com/Daily/Issues/2008/08/Issue-231/Sponsorships-Advertising-Marketing/New-Jackets-GT-Signs-10-Year-Deal-With-Russell-Athletic.aspx</a></p><p></p><p>I also found an article from yellowjackedup that indicates we are not exclusive to Russell (Nike provides our shoes) and a theory that Under Armour might be making a push to replace Russell after 2018.</p><p><a href="http://yellowjackedup.com/2014/08/25/armour-making-push-next-georgia-tech-apparel-deal/" target="_blank">http://yellowjackedup.com/2014/08/25/armour-making-push-next-georgia-tech-apparel-deal/</a></p></blockquote><p></p>
[QUOTE="dmurdock, post: 138552, member: 381"] I found a couple articles on the Russell deal. The current 10 year deal was signed in 2008 and thus runs through 2018. Russell is headquartered in Atlanta, and here is a quote from the second article: Russell Athletic Exec VP Gary Barfield said GT "is probably our premier relationship, and being in Atlanta the proximity allows us to develop things using their athletes." [URL]http://www.ramblinwreck.com/genrel/081908aab.html[/URL] [URL]http://www.sportsbusinessdaily.com/Daily/Issues/2008/08/Issue-231/Sponsorships-Advertising-Marketing/New-Jackets-GT-Signs-10-Year-Deal-With-Russell-Athletic.aspx[/URL] I also found an article from yellowjackedup that indicates we are not exclusive to Russell (Nike provides our shoes) and a theory that Under Armour might be making a push to replace Russell after 2018. [URL]http://yellowjackedup.com/2014/08/25/armour-making-push-next-georgia-tech-apparel-deal/[/URL] [/QUOTE]
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