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TStan wants your feedback: Branded Items at Retail
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<blockquote data-quote="AUFC" data-source="post: 599090" data-attributes="member: 3230"><p>Navy is only a Tech color because it's the most popular merchandise color. Societally, it's a unisex color and contrasts well with caucasian skin tone. I can guarantee you whenever Navy was added to our color palette that the marketing team at the table in the office decided to add it because people love to buy blue/navy clothing. I'm sure there are studies on this.</p><p></p><p>That said, I think there's a case to be made that if you just threw navy out the window and forced unique Tech Gold on our fanbase, it would become trendy and people would connect with it and still buy just as much/more merch eventually. I doubt Volunteer orange was popular in Knoxville at first and now the whole fanbase loves it and embraces it and buys anything that it comes in. Same with that light, sky, Carolina Blue.</p></blockquote><p></p>
[QUOTE="AUFC, post: 599090, member: 3230"] Navy is only a Tech color because it's the most popular merchandise color. Societally, it's a unisex color and contrasts well with caucasian skin tone. I can guarantee you whenever Navy was added to our color palette that the marketing team at the table in the office decided to add it because people love to buy blue/navy clothing. I'm sure there are studies on this. That said, I think there's a case to be made that if you just threw navy out the window and forced unique Tech Gold on our fanbase, it would become trendy and people would connect with it and still buy just as much/more merch eventually. I doubt Volunteer orange was popular in Knoxville at first and now the whole fanbase loves it and embraces it and buys anything that it comes in. Same with that light, sky, Carolina Blue. [/QUOTE]
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