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Time for Public Relations
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<blockquote data-quote="GT14" data-source="post: 852777" data-attributes="member: 3056"><p>Do you know what the average hit rate for a pitch is? The majority of press releases are the boring type, the type that average Joe's don't see. Most press releases are sort of like you describe, but they still don't get picked up because the content is deemed to be something that the audience doesn't want to consume. News orgs aren't quite as lazy as many make them out to be, they're willing to put in work for stories they think their audience will appreciate and therefore pay for.</p><p></p><p>To be clear, I agree with you that we would benefit from a better PR department, but selling GT football to Atlanta media consumers is like trying to sell ice to an Eskimo right now.</p></blockquote><p></p>
[QUOTE="GT14, post: 852777, member: 3056"] Do you know what the average hit rate for a pitch is? The majority of press releases are the boring type, the type that average Joe's don't see. Most press releases are sort of like you describe, but they still don't get picked up because the content is deemed to be something that the audience doesn't want to consume. News orgs aren't quite as lazy as many make them out to be, they're willing to put in work for stories they think their audience will appreciate and therefore pay for. To be clear, I agree with you that we would benefit from a better PR department, but selling GT football to Atlanta media consumers is like trying to sell ice to an Eskimo right now. [/QUOTE]
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