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<blockquote data-quote="jojatk" data-source="post: 532459" data-attributes="member: 2627"><p>Remember that every year you're marketing to different customers (recruiting different players). It's not the same person going to the same store and seeing the same sales pitch. On the other hand it does show kids that our coaches are willing to have fun with the whole process and make it special for each of them in their own ways. And maybe that's part of our new identity? I think GEICO started people thinking differently about insurance companies and now everyone has to do these funny ads and that's become part of their identity (as kitchy as many of those ads are but now from GEICO you expect that).</p><p></p><p>Another point I'd make is that right now we need to get the word out that things are new and different at GT. Please don't take that as a knock on our previous coaches. It truly isn't meant that way. But it's more of a "if you think you know GT then you really don't" kind of thing. We've got to get the word out there as much as possible because the "buzz" from a change doesn't last long so you need to capitalize on it as much as possible while you can.</p></blockquote><p></p>
[QUOTE="jojatk, post: 532459, member: 2627"] Remember that every year you're marketing to different customers (recruiting different players). It's not the same person going to the same store and seeing the same sales pitch. On the other hand it does show kids that our coaches are willing to have fun with the whole process and make it special for each of them in their own ways. And maybe that's part of our new identity? I think GEICO started people thinking differently about insurance companies and now everyone has to do these funny ads and that's become part of their identity (as kitchy as many of those ads are but now from GEICO you expect that). Another point I'd make is that right now we need to get the word out that things are new and different at GT. Please don't take that as a knock on our previous coaches. It truly isn't meant that way. But it's more of a "if you think you know GT then you really don't" kind of thing. We've got to get the word out there as much as possible because the "buzz" from a change doesn't last long so you need to capitalize on it as much as possible while you can. [/QUOTE]
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