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The Official 2020 Color Debate Thread
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<blockquote data-quote="chris975d" data-source="post: 691948" data-attributes="member: 3766"><p>Are you sure about that? Can you show some numbers on it from things you’ve sold, where you’ve talked to either bookstore or fanatics employees, or adidas (or Nike, or under Armour, or New Era, or 47Brand, or Peter Millar, or any other currently top tier/high selling collegiate apparel maker)? I have, and the reason you think you see that is simply because less gold items are produced than navy. They are pretty good as forecasting production based on previous demand and sell through. If their numbers show that historically when they make 100 gold items, only 50 sell, then they eventually only make 50 gold items. Whereas if their data shows 300 blue sell, then they make that many. No manufacturer wants to make (or wholesale buyer wants to buy) more than can be sold without closing out/discounting. Historically across all retail channels, gold has been a poor seller (so has GT in general, but that’s a bit of a different topic). </p><p></p><p>Fewer gold GT anythings are made, by design, based on historical sell through. So fewer things, equals quicker sell through, if they’ve done their forecasting correctly. </p><p></p><p>Open a wholesale account with adidas, new era, 47 brand, Peter millar, even Nike, and call them and ask or make friends in the company. They will tell you. And with Nike, their teams sports division regularly makes and stocks a gold...everything. Its called “team gold”. I have a closet full of it with and without our GT (I put my own GTs on things that don’t have it). Under Armour is the same way. It’s “Vegas gold” under their label/team sports division. And they both are very close to “sand” that Adidas uses (the UA Vegas gold is the best match for our Pantone of “Tech gold”, in my opinion). But ask them how much of either they sell/how much demand there is for those golds with GT on it, compared to their other (white, gray, navy) offerings in the same style.</p></blockquote><p></p>
[QUOTE="chris975d, post: 691948, member: 3766"] Are you sure about that? Can you show some numbers on it from things you’ve sold, where you’ve talked to either bookstore or fanatics employees, or adidas (or Nike, or under Armour, or New Era, or 47Brand, or Peter Millar, or any other currently top tier/high selling collegiate apparel maker)? I have, and the reason you think you see that is simply because less gold items are produced than navy. They are pretty good as forecasting production based on previous demand and sell through. If their numbers show that historically when they make 100 gold items, only 50 sell, then they eventually only make 50 gold items. Whereas if their data shows 300 blue sell, then they make that many. No manufacturer wants to make (or wholesale buyer wants to buy) more than can be sold without closing out/discounting. Historically across all retail channels, gold has been a poor seller (so has GT in general, but that’s a bit of a different topic). Fewer gold GT anythings are made, by design, based on historical sell through. So fewer things, equals quicker sell through, if they’ve done their forecasting correctly. Open a wholesale account with adidas, new era, 47 brand, Peter millar, even Nike, and call them and ask or make friends in the company. They will tell you. And with Nike, their teams sports division regularly makes and stocks a gold...everything. Its called “team gold”. I have a closet full of it with and without our GT (I put my own GTs on things that don’t have it). Under Armour is the same way. It’s “Vegas gold” under their label/team sports division. And they both are very close to “sand” that Adidas uses (the UA Vegas gold is the best match for our Pantone of “Tech gold”, in my opinion). But ask them how much of either they sell/how much demand there is for those golds with GT on it, compared to their other (white, gray, navy) offerings in the same style. [/QUOTE]
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