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The Official 2020 Color Debate Thread
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<blockquote data-quote="chris975d" data-source="post: 691854" data-attributes="member: 3766"><p>I get it. But a lot of it can be like anything else...the (relatively) few fans that want gold and don’t have it will typically be the most vocal/requesting it. Like anything else when you ask customers “what do you want?” The one’s getting it don’t usually say a lot, whereas the ones that aren’t, do. We (the gold wanting fans) are also typically the ones going to the games, involved with the sports teams, etc. At the same time, we are a VERY small group in terms of sales. </p><p></p><p>All I can say is that I’ve seen that gold doesn’t sell for 25 years in retail. The very, very few times a company offers apparel/accessories in GT, AND in gold, I bring it in, along side whatever dark/neutral color way they offer that item in. If I put a gold item out for sale beside a navy, charcoal, black, it even white otherwise identical item...guess which one almost never sells? Which one I have to close out? The gold. </p><p></p><p>In fact, most “GT fans” that didn’t attend school/have close ties with the school now actually think navy is our primary color, precisely because of the vast amounts of apparel and merch that’s made in it. I see/hear that all the time too. Perfect example is the white/gold Titleist golf cap that’s out this year. It’s one of the most perfectly executed GT items I’ve seen from a company. White, proper gold logos (not sand, not wheat or straw, not tan, not cheddar yellow) with matching Titleist script. I brought them in...haven’t sold a one. Know how many GT fans have picked it up and made a comment to the effect of “if that was blue, I’d buy it”? Most. </p><p></p><p>The point is...if GT gear sold, and if GT gear IN GOLD sold, and sold well, the companies would make it. Period. No apparel company is going to NOT make a colorway that they could sell out of.</p></blockquote><p></p>
[QUOTE="chris975d, post: 691854, member: 3766"] I get it. But a lot of it can be like anything else...the (relatively) few fans that want gold and don’t have it will typically be the most vocal/requesting it. Like anything else when you ask customers “what do you want?” The one’s getting it don’t usually say a lot, whereas the ones that aren’t, do. We (the gold wanting fans) are also typically the ones going to the games, involved with the sports teams, etc. At the same time, we are a VERY small group in terms of sales. All I can say is that I’ve seen that gold doesn’t sell for 25 years in retail. The very, very few times a company offers apparel/accessories in GT, AND in gold, I bring it in, along side whatever dark/neutral color way they offer that item in. If I put a gold item out for sale beside a navy, charcoal, black, it even white otherwise identical item...guess which one almost never sells? Which one I have to close out? The gold. In fact, most “GT fans” that didn’t attend school/have close ties with the school now actually think navy is our primary color, precisely because of the vast amounts of apparel and merch that’s made in it. I see/hear that all the time too. Perfect example is the white/gold Titleist golf cap that’s out this year. It’s one of the most perfectly executed GT items I’ve seen from a company. White, proper gold logos (not sand, not wheat or straw, not tan, not cheddar yellow) with matching Titleist script. I brought them in...haven’t sold a one. Know how many GT fans have picked it up and made a comment to the effect of “if that was blue, I’d buy it”? Most. The point is...if GT gear sold, and if GT gear IN GOLD sold, and sold well, the companies would make it. Period. No apparel company is going to NOT make a colorway that they could sell out of. [/QUOTE]
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The Official 2020 Color Debate Thread
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