As a natural contrarian, I really prefer the 'ol days when I was the one arguing that ESPN contracts were bubbles & financials unsustainable & it's all doomed.
So, I can't believe I'm doing this, but the current state of affairs forces me to be an optimist and support the SEC, ESPN, and your telecom favorites (2 choose 1: Comcast & AT&T).
(1) ESPN College FB contracts may not be a bubble. Yes, NFL viewership is down & yes the theory that live football's audience is inelastic are showing cracks in the valuation assumptions. But, TV providers are getting better at providing customers with on-demand & streaming options and generating mobile & targeted ad revenue. It's less of a battle between cable provider and star networks than it use to be (when you own everything, why fight at all?). College educated folks + the 'ol so elusive tween demographics are valuable, yes (Idk, just what i hear).
(2) College football teams also have a positive net effect on alumni interactions with the school. Alumni go to games, which means they come to campus more often, which means they are more engaged with the university, which makes it easier to solicit money. Ask Emory's leadership what it's like trying to raise money from alumni when you don't have an engineering school or football team. No one donates money to their graduate school & no one wastes their trust fund on college donations (*assuming trust funds are the only source of income for Emory's liberal arts undergrads)
(3) College football is a big money business that's loosely regulated (or about to be, once the NCAA loses it's last mirage of power). I'm sure we can look at any number of other US industries and see a common path - blue chip assets will sore in value, causing a bubble somewhere in the low-high to middle & when it goes pop the blue chips will recover but the rest won't. I'm hoping GT's ACC affiliation keeps us in the blue chip range.
(4) Why doesn't GT do to college football what we've done to corporate america? (i.e. replace expensive, inefficient labor with technology). I'm not talking players. I'm talking coaches. I know CPJ's contract is reasonable. And this isn't a rant about him. I also know Watson currently doesn't do anything besides sell gimmicks. But that type of platform is actually perfect for college football play calling. Put sensors in players shoulder pads to get dynamic performance stats, use historical play calling data, factor in down and distance & opposing coach tendencies, and loop in a live feed analysis of the other team's formation/personnel/splits to predict the play. (hell, maybe even go the Pat's route & intercept some signals intelligence. j/k, but kinda not). From their, choose the play with the highest likely success rate. . . seriously, I'm not a data expert, but shouldn't this be like a thing? No way a human can be better than big data in this task, right? Assuming GT + IBM partner and run this program at no cost & GT only has to hire position coach + recruiters & staff, etc. - what's our cost savings? a couple million a year?
(5) GT could and should find a way to merge it's educational & societal progress pursuits with the brand & fandom inherent to its sport's teams. I'm a big believer that football stadiums need not be used only 10 times a year. GT can push it's online education & urban redevelopment / city of atlanta connection my establishing better connections with atlanta high schools. (i'm assuming this could be a driver to redevelop the westside - a big benefit for GT & establish recruiting pipelines with the high schools that produce some of the best players in the world).
(6) the NFL will never, ever pay for a minor league. They are the most powerful institution in the U.S. Don't expect them to negotiate or choose the net-benefit option.
We will never raise as much money as the schools we compete with for the AA. I'm actually a fan of keeping it that way. The last thing GT needs is to sink costs into miniature golf courses and lazy river for its football team & having our top 30 paid employees be football assistants. But, clearly there's a way to increase funding w/o wastefully diverting money.
Also, can we please get a soccer team?? Finally. my obligatory get rid of Russel statement. There we have it.
/end rant.