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The facts as I see'em
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<blockquote data-quote="Vespidae" data-source="post: 248028" data-attributes="member: 2957"><p>Just fact checking on the GTAA site ... </p><p></p><p>Our Director of Marketing, Markeisha Everett, joined the GTAA in May 2015. She previously served as Director of Athletic Marketing at West Virginia, and prior to that, as a marketing specialist at Gonzaga, Missouri and North Dakota State. She co-hosts a Monday night marketing chat on Twitter (#mnmchat). </p><p></p><p>She graduated from Bowling Green State in 2008 with a bachelor's in education. She earned her master's in sport administration from West Virginia in 2009.</p><p></p><p>So, we have folks running Marketing who don't have a marketing background. OK ... neither do I. I have an MBA and learned marketing by running sales and marketing for a number of companies. The difference though, is Fortune 500 is very unforgiving when results are not realized. Most of my compensation was results based. I wonder what her targets are?</p><p></p><p>It might be interesting to connect to her Twitter chat and see what her thoughts are. There are two interesting threads, one of which was mentioned here. First, most "preferences" are developed very early in life. If you can get the kids in grade school, there is a high likelihood they will remain a fan. (Coke goes after 3 year olds. Need I say more?)</p><p></p><p>Second, students are the season ticket holders of the future. Tech should strive to get 100% attendance and then, % of local alumni buying. Make it easy ... but get them buying the product. </p><p></p><p>My two cents before my next coffee.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 248028, member: 2957"] Just fact checking on the GTAA site ... Our Director of Marketing, Markeisha Everett, joined the GTAA in May 2015. She previously served as Director of Athletic Marketing at West Virginia, and prior to that, as a marketing specialist at Gonzaga, Missouri and North Dakota State. She co-hosts a Monday night marketing chat on Twitter (#mnmchat). She graduated from Bowling Green State in 2008 with a bachelor's in education. She earned her master's in sport administration from West Virginia in 2009. So, we have folks running Marketing who don't have a marketing background. OK ... neither do I. I have an MBA and learned marketing by running sales and marketing for a number of companies. The difference though, is Fortune 500 is very unforgiving when results are not realized. Most of my compensation was results based. I wonder what her targets are? It might be interesting to connect to her Twitter chat and see what her thoughts are. There are two interesting threads, one of which was mentioned here. First, most "preferences" are developed very early in life. If you can get the kids in grade school, there is a high likelihood they will remain a fan. (Coke goes after 3 year olds. Need I say more?) Second, students are the season ticket holders of the future. Tech should strive to get 100% attendance and then, % of local alumni buying. Make it easy ... but get them buying the product. My two cents before my next coffee. [/QUOTE]
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