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The facts as I see'em
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<blockquote data-quote="Vespidae" data-source="post: 247352" data-attributes="member: 2957"><p>I thought I would double check and am glad I did. </p><p></p><p>Bobby Dodd opined that "it is the responsibility of the head coach" to put butts in the seats. </p><p></p><p>I don't know who is running Marketing for Georgia Tech, but they should be judged on attendance and not on budget. (I used to run Marketing for several Fortune 50 companies, so this is a common breakdown. They often manage the department to budget rather than manage to results.)</p><p></p><p>I'm sorry, but there is no excuse not to sell out BDS. If you look at all the suites ... Georgia Power, Coca Cola, etc ... and you don't have a strategy to penetrate major Atlanta institutions to drive product (football seats) sales, you suck. Period. </p><p></p><p>Tech is "revered" at the major institution level. Yet, how many of Tech's football marketers have met with Delta Air Lines? GE? Home Depot? UPS?</p><p></p><p>Again, I think Tech should sell out the nicest, small stadium in FBS ... if it wanted it. They need to stop griping about it and set a goal and get on with it.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 247352, member: 2957"] I thought I would double check and am glad I did. Bobby Dodd opined that "it is the responsibility of the head coach" to put butts in the seats. I don't know who is running Marketing for Georgia Tech, but they should be judged on attendance and not on budget. (I used to run Marketing for several Fortune 50 companies, so this is a common breakdown. They often manage the department to budget rather than manage to results.) I'm sorry, but there is no excuse not to sell out BDS. If you look at all the suites ... Georgia Power, Coca Cola, etc ... and you don't have a strategy to penetrate major Atlanta institutions to drive product (football seats) sales, you suck. Period. Tech is "revered" at the major institution level. Yet, how many of Tech's football marketers have met with Delta Air Lines? GE? Home Depot? UPS? Again, I think Tech should sell out the nicest, small stadium in FBS ... if it wanted it. They need to stop griping about it and set a goal and get on with it. [/QUOTE]
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