Georgia Tech Fan
Since it's all about money, here are some more ideas. 1) Update stadium and edge building to host day-of-game wagering as well as year-round machine-based gaming. 2) Create a mobile app for season ticket holders that secretly gathers and sells personal data. 3) Redevelop land from the old "east campus student housing" to make an upscale entertainment district. 4) See if any foreign governments want to create an alternative league that's less stuck on ethics and/or better delivers instant gratification. 5) Corner the market on frozen concentrated orange juice. 6) Lobby for forgiveness of crippling excess unfair athletic department debt.