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<blockquote data-quote="JacketFromUGA" data-source="post: 438343" data-attributes="member: 2101"><p><a href="https://theathletic.com/227557/" target="_blank">https://theathletic.com/227557/</a></p><p></p><p><strong><span style="font-size: 18px">Why The Athletic has a paywall</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">Since launching <em>The Athletic NHL</em> and <em>The Athletic Toronto </em>more than a year ago, I’ve consistently received two different reactions to what <em>The Athletic</em> has started in 15+ markets across North America.</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">The first response has been very positive. Most people get it, like it and are on-board, with supportive comments, suggestions for great writers to add to our team, and ideas on how we can improve.</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">We love those people.</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">The second group?</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">They usually have a different take, something along the lines of “Paywall? I will NEVER pay for sports content!”</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">Which is understandable. We’re still relatively new, and a pay-to-read model is still a nascent concept – especially for sports. As I learned <a href="http://www.theglobeandmail.com/sports/hockey/leafs-beat/statistician-forecasts-tougher-second-half-for-resurgent-maple-leafs/article9652448/" target="_blank">writing about analytics on the Maple Leafs beat</a> circa 2012-13, anything new is probably controversial.</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p><p><strong><span style="font-size: 18px">So I think it’s worth explaining why we are the way we are...</span></strong></p><p><strong><span style="font-size: 18px"></span></strong></p></blockquote><p></p>
[QUOTE="JacketFromUGA, post: 438343, member: 2101"] [URL]https://theathletic.com/227557/[/URL] [B][SIZE=5]Why The Athletic has a paywall[/SIZE][/B] [B][SIZE=5] Since launching [I]The Athletic NHL[/I] and [I]The Athletic Toronto [/I]more than a year ago, I’ve consistently received two different reactions to what [I]The Athletic[/I] has started in 15+ markets across North America. The first response has been very positive. Most people get it, like it and are on-board, with supportive comments, suggestions for great writers to add to our team, and ideas on how we can improve. We love those people. The second group? They usually have a different take, something along the lines of “Paywall? I will NEVER pay for sports content!” Which is understandable. We’re still relatively new, and a pay-to-read model is still a nascent concept – especially for sports. As I learned [URL='http://www.theglobeandmail.com/sports/hockey/leafs-beat/statistician-forecasts-tougher-second-half-for-resurgent-maple-leafs/article9652448/']writing about analytics on the Maple Leafs beat[/URL] circa 2012-13, anything new is probably controversial. So I think it’s worth explaining why we are the way we are... [/SIZE][/B] [/QUOTE]
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