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The Athletic: At Georgia Tech, ‘brand’ isn’t a bad word, it’s a key word
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<blockquote data-quote="gtstinger776" data-source="post: 711306" data-attributes="member: 2911"><p>This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever.</p><p></p><p>That stupid commercial with the girl playing the drums when we don’t even have a music program.</p><p></p><p>You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win</p></blockquote><p></p>
[QUOTE="gtstinger776, post: 711306, member: 2911"] This is the stuff we needed: branding, sales. Especially after a decade of some of the worst marketing campaigns ever. That stupid commercial with the girl playing the drums when we don’t even have a music program. You know what people want to hear about? How about the value / relevance of the degree, starting salary, ROI, employers on campus, grad school opportunities? People want hear about money - anchor there and we win [/QUOTE]
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The Athletic: At Georgia Tech, ‘brand’ isn’t a bad word, it’s a key word
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