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<blockquote data-quote="Vespidae" data-source="post: 247520" data-attributes="member: 2957"><p>That's positive, but re the market ... we had 41,900 in attendance Saturday vs a seating capacity of 55,000. So <strong>we only need to fill 13,000 more seats</strong>. Work the #'s ... Students (what % go to games ... establish a target and create programs ... Parents weekend, Greekfest, etc.)</p><p></p><p>Second, hit the Alumni. How many are in each County of Georgia? How do we organize an outreach to get 2,000 non-season ticket holders to attend? Dinner and date. Organize special offers, dinners, programs at local hotels and get them to the game via Marta. </p><p></p><p>Third, hit the corporate market. Take the Top 50 firms in Atlanta and offer tickets as part of the company's reward and recognition program. That should be good for 2K seats.</p><p></p><p>Fourth, hit the high school market. Promote Tech at all the top schools a) in Atlanta (primary focus) and b) state. The Nr 2 school district in the state is St. Mary's (all those Navy dads) ... how many times has Tech reached them? </p><p></p><p>Fourth ... relo's to Atlanta. I know lots of business people that move here and sure, their home team is Cal or Michigan and they will never attend those games. But they will attend a Tech game. Easy ... download the mail list of the newly arrived, offer them a GREAT package to buy a season ticket for 4 (wife, kids). Track the renewal rates. </p><p></p><p>Special programs for alumni, kids. </p><p></p><p>Turner Field has a similar seating capacity ... ask them for how to market in an urban environment. </p><p></p><p>Strengthen the schedule. If we are not playing an ACC school, we should be playing Notre Dame or an SEC school. </p><p></p><p>And finally ... win. Nothing keeps folks coming than winning. </p><p></p><p>If Tech was really serious about it, I would volunteer my time to start a committee and work with their marketing department. We all want the same thing ... to fill the stadium. </p><p></p><p>BTW ... did anyone notice that Bobinski's major achievement was a strategic plan. If they only NOW have a strategic plan, I guarantee they have no plan to market effectively. Again ... all this is FIXABLE without a lot of money. It just takes organization and follow up.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 247520, member: 2957"] That's positive, but re the market ... we had 41,900 in attendance Saturday vs a seating capacity of 55,000. So [B]we only need to fill 13,000 more seats[/B]. Work the #'s ... Students (what % go to games ... establish a target and create programs ... Parents weekend, Greekfest, etc.) Second, hit the Alumni. How many are in each County of Georgia? How do we organize an outreach to get 2,000 non-season ticket holders to attend? Dinner and date. Organize special offers, dinners, programs at local hotels and get them to the game via Marta. Third, hit the corporate market. Take the Top 50 firms in Atlanta and offer tickets as part of the company's reward and recognition program. That should be good for 2K seats. Fourth, hit the high school market. Promote Tech at all the top schools a) in Atlanta (primary focus) and b) state. The Nr 2 school district in the state is St. Mary's (all those Navy dads) ... how many times has Tech reached them? Fourth ... relo's to Atlanta. I know lots of business people that move here and sure, their home team is Cal or Michigan and they will never attend those games. But they will attend a Tech game. Easy ... download the mail list of the newly arrived, offer them a GREAT package to buy a season ticket for 4 (wife, kids). Track the renewal rates. Special programs for alumni, kids. Turner Field has a similar seating capacity ... ask them for how to market in an urban environment. Strengthen the schedule. If we are not playing an ACC school, we should be playing Notre Dame or an SEC school. And finally ... win. Nothing keeps folks coming than winning. If Tech was really serious about it, I would volunteer my time to start a committee and work with their marketing department. We all want the same thing ... to fill the stadium. BTW ... did anyone notice that Bobinski's major achievement was a strategic plan. If they only NOW have a strategic plan, I guarantee they have no plan to market effectively. Again ... all this is FIXABLE without a lot of money. It just takes organization and follow up. [/QUOTE]
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