All spot on except I wish he had published more vicious tweets. Those were “softball” tweets IMO
Nice touch ending the article with “I think I’m gonna hurl”. (I’m serious with that, actually—I think it sums up negative reactions pretty well)
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Even before the Collins hire, fans here complained that Stansbury is a poor communicator. Our 40+ year history of ADs is
(1980) Homer Rice -> Dave Braine -> Dan Radokovich -> Mike Bobinski -> Todd Stansbury (Now)
Rice might be the best communicator out of that group, and that’s not saying much—that was pre-social-media and 24-hour news and for a fair stretch pre-ESPN. Communications amounted to “press releases” and letters and the having reporters come by. He did express a clear vision of what GT athletics should be and worked in that direction, but I wouldn’t call him a master of PR.
From what I can tell, Braine did not communicate much, and is better known for his gaffes than anything else. Bobinski was AWOL. I remember some talks from DRad, and he seemed to have communication skills, but I don’t know that he USED them much with the fans.
Stansbury inherited an AA weak in communications and customer service. He’s evidently not a naturally gifted communicator. He is
trying to communicate. He is not a master of spin, and doesn’t know when to use a pinch of spin vs a teaspoon vs a pint. He put about a gallon of spin into that letter when it needed far less (I might have liked “none”). Spin is like salt—it shouldn’t be all that you taste.
If he’d said “we see signs of what we can build on in the team” instead of “progress” he’d have caught less heat. He’d have still caught plenty, but it would have been less tone deaf.
This is why companies hire crisis management PR firms.
I’m not saying that 3 3-win seasons in a row compares to poisoned Tylenol or the Exxon Valdez oil spill, but this is a precarious spot, and it’s the worst possible time to “step in it”, and Collins and Stansbury keep saying the wrong things. The letter was a “non-apology” apology. It was a “you don’t understand—it’s not so bad, we didn’t mess up as much as you think” instead of “we are committed to fixing this”.
I know the AA has communications people. I just don’t know why they haven’t been able to salvage our AA’s communications.