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<blockquote data-quote="GTNavyNuke" data-source="post: 309348" data-attributes="member: 322"><p>Stansbury has his work cut out for him with the GT Alumni Association. The Alumni Assn basically told the Alumni clubs around the country to stop talking with kids&parents of accepted students. Seems they don't want us screwing up the branding they are doing. Well, that's fine. </p><p></p><p>Below is what was put out in an e-mail from the Alumni Assn President so you can judge for yourself. Remember who we are talking about here .... <u>accepted</u> students. If GT doesn't want the students to come to GT, they shouldn't accept them. One of our favorite things in the club was meeting with the kids and their parents and networking on why GT may or may not be right for the kids. They have so much enthusiasm. Only the kids can decide and they really just need to wander around campus and soak up the atmosphere..... and we had recent GT grads to talk about what GT was really like. </p><p></p><p>Anyway, here is the e-mail from two months ago that shows the type of thing Stansbury as AD has to overcome from the Alumni side. This may be a downside of "branding" in that when you try to get a consistent message you offend some people who used to "try" to help.</p><p></p><p><em>"Good afternoon all. First, I want to thank you for your service to and passion for Georgia Tech. I know it’s not easy being a volunteer leader.</em></p><p></p><p><em>Obviously there is a bit of consternation with some of you about changes in Tech’s admissions and recruiting plans and I want to give some background and context for you.</em></p><p></p><p><em>For those of you who have been around the Association for a long time, you’ll recall that years and years ago, we (volunteer network alumni) staffed college fairs at local high schools to help Tech recruit applicants. Things improved and Admissions concluded that it wasn’t necessary so we stopped doing it. That’s when we began to host accepted student events with the intention of increasing yield. While the Admission Office has always greatly appreciated the Association and our networks help with these events, they no longer need for us to help them enhance the yield. This decision was not based on the lack of network passion or support, but on the changing landscape of the admission process. Given the enormous growth in our applicant pool over the past eight years it’s understandable. For the fall of 2017, we had more than 31,000 applications for 2,800 spots in the freshman class. Our acceptance rate will be around 28% for this class. That’s down from 70% a decade ago. I know that you can appreciate how difficult the decisions are for Rick Clark, Director of Undergraduate Admission and his team. </em></p><p></p><p><em>The remaining events that are being staged are led by the Parents Program and focused on parent engagement and fundraising.</em></p><p></p><p><em>We are a service organization to Georgia Tech. What this translates to is that we need to follow the lead of the Institute not to debate whether their strategies for admission and recruiting are in line with our own expectations. As an Association, we want to bring value to GT and our alumni through relevant, meaningful, focused programming that works for both parties. </em></p><p><em></em></p><p><em>Thank you for your passion and drive to do the right things for Georgia Tech. </em></p><p></p><p><em>Sincerely, </em></p><p></p><p><em>Joe</em></p><p><em>Joe Irwin ‘80</em></p><p><em>President & CEO</em></p><p><em>Georgia Tech Alumni Association</em></p><p><em>190 North Ave NW</em></p><p><em>Atlanta, GA 30313</em></p><p><em>404.385.1354</em></p></blockquote><p></p>
[QUOTE="GTNavyNuke, post: 309348, member: 322"] Stansbury has his work cut out for him with the GT Alumni Association. The Alumni Assn basically told the Alumni clubs around the country to stop talking with kids&parents of accepted students. Seems they don't want us screwing up the branding they are doing. Well, that's fine. Below is what was put out in an e-mail from the Alumni Assn President so you can judge for yourself. Remember who we are talking about here .... [U]accepted[/U] students. If GT doesn't want the students to come to GT, they shouldn't accept them. One of our favorite things in the club was meeting with the kids and their parents and networking on why GT may or may not be right for the kids. They have so much enthusiasm. Only the kids can decide and they really just need to wander around campus and soak up the atmosphere..... and we had recent GT grads to talk about what GT was really like. Anyway, here is the e-mail from two months ago that shows the type of thing Stansbury as AD has to overcome from the Alumni side. This may be a downside of "branding" in that when you try to get a consistent message you offend some people who used to "try" to help. [I]"Good afternoon all. First, I want to thank you for your service to and passion for Georgia Tech. I know it’s not easy being a volunteer leader.[/I] [I]Obviously there is a bit of consternation with some of you about changes in Tech’s admissions and recruiting plans and I want to give some background and context for you.[/I] [I]For those of you who have been around the Association for a long time, you’ll recall that years and years ago, we (volunteer network alumni) staffed college fairs at local high schools to help Tech recruit applicants. Things improved and Admissions concluded that it wasn’t necessary so we stopped doing it. That’s when we began to host accepted student events with the intention of increasing yield. While the Admission Office has always greatly appreciated the Association and our networks help with these events, they no longer need for us to help them enhance the yield. This decision was not based on the lack of network passion or support, but on the changing landscape of the admission process. Given the enormous growth in our applicant pool over the past eight years it’s understandable. For the fall of 2017, we had more than 31,000 applications for 2,800 spots in the freshman class. Our acceptance rate will be around 28% for this class. That’s down from 70% a decade ago. I know that you can appreciate how difficult the decisions are for Rick Clark, Director of Undergraduate Admission and his team. [/I] [I]The remaining events that are being staged are led by the Parents Program and focused on parent engagement and fundraising.[/I] [I]We are a service organization to Georgia Tech. What this translates to is that we need to follow the lead of the Institute not to debate whether their strategies for admission and recruiting are in line with our own expectations. As an Association, we want to bring value to GT and our alumni through relevant, meaningful, focused programming that works for both parties. Thank you for your passion and drive to do the right things for Georgia Tech. [/I] [I]Sincerely, [/I] [I]Joe Joe Irwin ‘80 President & CEO Georgia Tech Alumni Association 190 North Ave NW Atlanta, GA 30313 404.385.1354[/I] [/QUOTE]
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