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<blockquote data-quote="Vespidae" data-source="post: 281071" data-attributes="member: 2957"><p>From a marketing point of view, there are two basic questions. </p><p></p><p>First, do I have a product? In football, the product is the game, the matchup. Ask your Bama, UT or Auburn buddies. Will they drive from Mobile to Tuscaloosa to see Bama play Carson-Newman? No. Will they drive to watch them play Texas A&M? Yes. </p><p></p><p>It's the same for Tech. Play a few attractive opponents and it gets people in the mindset of attending. Even Mighty Alabama suffers attendance issues when they have a crappy home schedule.</p><p></p><p>The second is the List. Do I have a marketable database from which to sell my product? Alabama, UT and other state schools draw students and non-students alike to buy. Second schools, like Tech, are far more selective and the alumni rolls are smaller. Far smaller. </p><p></p><p>That's why a booster program matters. It amplifies Awareness. Tech's Booster program pales in comparison to others. In the ACC, FSU derives a significant portion of its funding from the booster program, and not the school. Booster program also increase non-student interest by increasing awareness.</p><p></p><p>There are a few other issues around Awareness, Consideration, Trial, and Repeat rates, but my little Excel models say ... Tech is going to draw 50k a game and has upside to maybe 60 on a good day. We're probably never going to get to 70.</p><p></p><p>You can offer all the free drinks you want, but in the end, it's the product ... who is playing who ... that counts. And the list of folks who find it worth buying.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 281071, member: 2957"] From a marketing point of view, there are two basic questions. First, do I have a product? In football, the product is the game, the matchup. Ask your Bama, UT or Auburn buddies. Will they drive from Mobile to Tuscaloosa to see Bama play Carson-Newman? No. Will they drive to watch them play Texas A&M? Yes. It's the same for Tech. Play a few attractive opponents and it gets people in the mindset of attending. Even Mighty Alabama suffers attendance issues when they have a crappy home schedule. The second is the List. Do I have a marketable database from which to sell my product? Alabama, UT and other state schools draw students and non-students alike to buy. Second schools, like Tech, are far more selective and the alumni rolls are smaller. Far smaller. That's why a booster program matters. It amplifies Awareness. Tech's Booster program pales in comparison to others. In the ACC, FSU derives a significant portion of its funding from the booster program, and not the school. Booster program also increase non-student interest by increasing awareness. There are a few other issues around Awareness, Consideration, Trial, and Repeat rates, but my little Excel models say ... Tech is going to draw 50k a game and has upside to maybe 60 on a good day. We're probably never going to get to 70. You can offer all the free drinks you want, but in the end, it's the product ... who is playing who ... that counts. And the list of folks who find it worth buying. [/QUOTE]
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