Yep. Pay to play. And whatever the market will bear.
A former D1 player told me this:
You have to pay players, at least ... something. There is too much work involved preparing for football and many of the players come from less advantaged areas, so they will be ripe for exploitation. His idea was to have each recruiting class (e.g., Class of 2024, 2025, etc) be awarded a percentage of the football budget; e.g., X% of the gate; Y% of the media, etc. And as long as you remain with the team, you will earn that and it will pay out over time. However, if you transfer ... you resign your funds (which are distributed to the remaining players) and you join the NEXT class at the destination school. So, players have to really evaluate if it is worth it to transfer or not.
He says it is folly to pay QB's millions through NIL when it is the OL and receivers that make a QB possible. He prefers a more distributed method because it would be better for overall team morale. (He was a team captain and says that role today is increasingly meaningless as the sport has become everyman for himself.)
In his view, the portal is what is killing the game and you need to take steps to reduce player mobility. He is also a coach and says it is very difficult to coach a team when players only meet for the first time at Spring practice. Some even later than that.
That said, he lamented the fact that while he was part of a group advising NIL at the NCAA, the NCAA showed little to no interest in creating a system that makes sense. There really are no rules and it's increasingly going to be pay to play.
There apparently have been proposals after proposals with no action by the NCAA. Which is the core issue. They really do need a Commissioner of CFB to run it. It is devolving into "whatever the market will bear" ... absolutely.