Vespidae
Helluva Engineer
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A recent series of posts in another thread was addressing the “elite” vision of itself that the SEC promotes. “It just means more.”
This morning, I was invited to a breakfast where an Asst AD at an SEC school addressed that.
He started by describing the economics. In just eight home games, the average vendor in an SEC town will generate 30% of his total revenue for the year. That’s also true for the local taxes, tourism, and similarly importance to area merchants. Games themselves require over 1,000 vendors to support. It’s a really, really big deal.
A recent out of conference game was a useful contrast. It took a week to prepare and travel. The host team provided no local support to help with travel, accommodations, security, escorts, loading or unloading. Visitors were not allowed to park trucks next to the stadium, but a distance away where all equipment, tech, etc had to be hand carried. When asked to help provide police escorts to get to and from locations, the host team charged them.
Locals, apparently, were unaware that a game was being played. As the gentleman described it, they were basically indifferent. “And that’s fine. We just value different things.”
On to the contrast to the SEC. “We don’t do that and we certainly don’t do that in the conference.” He described how each SEC school AD is an extension of his own. “If we need accommodations, say 200 rooms, I call the host and they take care of it. If I need security, they take care of it.” Loading/unloading occurs stadium side with designated areas. Security is provided along with police escort. He gave numerous examples of how all the SEC schools collaborate to create a positive environment.
Why do all of that? “Our only goal is to identify that fan and his family, who made the effort to attend a game, perhaps the only game he has been to in five years, or maybe ever .… to become a lifelong fan of the school and its team. That’s it.”
He went to add that school athletics department employees are usually not only alums, but have also been involved for 20, 25, 30 years. This translates into employees that will work 365 days a year. “And we do.“ He said his only day off last year was July 4.
He closed by referring back to the recent host who scoffed at his requests in the last game. “I can assure you that we will treat them very differently and with greater respect. We will provide them with what they need and no, we won’t send them a bill. Athletics, and football … it just means more to us.”
It was a very interesting perspective from someone off the field but very, very, involved.
This morning, I was invited to a breakfast where an Asst AD at an SEC school addressed that.
He started by describing the economics. In just eight home games, the average vendor in an SEC town will generate 30% of his total revenue for the year. That’s also true for the local taxes, tourism, and similarly importance to area merchants. Games themselves require over 1,000 vendors to support. It’s a really, really big deal.
A recent out of conference game was a useful contrast. It took a week to prepare and travel. The host team provided no local support to help with travel, accommodations, security, escorts, loading or unloading. Visitors were not allowed to park trucks next to the stadium, but a distance away where all equipment, tech, etc had to be hand carried. When asked to help provide police escorts to get to and from locations, the host team charged them.
Locals, apparently, were unaware that a game was being played. As the gentleman described it, they were basically indifferent. “And that’s fine. We just value different things.”
On to the contrast to the SEC. “We don’t do that and we certainly don’t do that in the conference.” He described how each SEC school AD is an extension of his own. “If we need accommodations, say 200 rooms, I call the host and they take care of it. If I need security, they take care of it.” Loading/unloading occurs stadium side with designated areas. Security is provided along with police escort. He gave numerous examples of how all the SEC schools collaborate to create a positive environment.
Why do all of that? “Our only goal is to identify that fan and his family, who made the effort to attend a game, perhaps the only game he has been to in five years, or maybe ever .… to become a lifelong fan of the school and its team. That’s it.”
He went to add that school athletics department employees are usually not only alums, but have also been involved for 20, 25, 30 years. This translates into employees that will work 365 days a year. “And we do.“ He said his only day off last year was July 4.
He closed by referring back to the recent host who scoffed at his requests in the last game. “I can assure you that we will treat them very differently and with greater respect. We will provide them with what they need and no, we won’t send them a bill. Athletics, and football … it just means more to us.”
It was a very interesting perspective from someone off the field but very, very, involved.