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<blockquote data-quote="takethepoints" data-source="post: 688813" data-attributes="member: 265"><p>In general, I agree about scale, but I don't think "marketing" can substitute for a staff that knows what it is doing and resources to help them do it. Scale is largely a matter of resources and, unless Tech gets more of them, we can market our jocks off without effect. No doubt there's an interaction here; hype <em>is</em> necessary and you can't raise money without it. Problem = hype works best when accompanied by <em>winning</em>; ask Butch Jones about that. And that's going to be our problem going forward. If Tech can do ok next season (4 - 5 wins), then we should be able to sustain momentum. If it can't - and I think another 3 win season or less is possible - then we'll see what all the hype gets us. I know you will disagree with this since you think that social media images are so important. I don't.</p><p></p><p>Oh, and as to marketing during Paul's time, goto ramblingwreck and look at press guides in the football archives. Compare the 2009 press guide with the most recent edition. Paul may not have been as active in the press as Collins, but the hype was sure there. Then the whole business was toned down. I'm guessing that the staff thought the money should go to something else. There wasn't much to spare when Rad took over.</p></blockquote><p></p>
[QUOTE="takethepoints, post: 688813, member: 265"] In general, I agree about scale, but I don't think "marketing" can substitute for a staff that knows what it is doing and resources to help them do it. Scale is largely a matter of resources and, unless Tech gets more of them, we can market our jocks off without effect. No doubt there's an interaction here; hype [I]is[/I] necessary and you can't raise money without it. Problem = hype works best when accompanied by [I]winning[/I]; ask Butch Jones about that. And that's going to be our problem going forward. If Tech can do ok next season (4 - 5 wins), then we should be able to sustain momentum. If it can't - and I think another 3 win season or less is possible - then we'll see what all the hype gets us. I know you will disagree with this since you think that social media images are so important. I don't. Oh, and as to marketing during Paul's time, goto ramblingwreck and look at press guides in the football archives. Compare the 2009 press guide with the most recent edition. Paul may not have been as active in the press as Collins, but the hype was sure there. Then the whole business was toned down. I'm guessing that the staff thought the money should go to something else. There wasn't much to spare when Rad took over. [/QUOTE]
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