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<blockquote data-quote="Novajacket" data-source="post: 688672" data-attributes="member: 129"><p>It’s funny to me, that people can see all the changes going on around them and not connect them. The internet, iphone, and social media has changed so much about how companies/institutions can grow, but people still don’t understand it. This is the part that I think most people are missing. It used to be that if you were a small institution competing against larger ones, that you were at a distinct disadvantage. The large football factories have all the attention so they get all the money is all people see. They aren’t understanding that there are a lot of opportunities right now to disrupt this. Smaller schools, have all the same access to marketing, more then ever before. Why spend $10 to get an extra fan in a seat, when that same $10 could be spent on marketing, to get 10, 100, etc fans watching. It is all about how can you scale faster with less costs. In fact in this day and age, if you aren’t marketing, you have already lost. That to me, was the biggest failure of the CPJ era. We didn’t take advantage of our identity under him and market to our fullest. When CPJ complained about having one hand tied behind his back, this was a large part of it. TS recognized it, and has been attacking the issue since he came. I think CPJ was just tired by the end and didn’t want to wait for the fixes to have effect. Luckily CGC recognizes the fixes TS is implementing, and actually multiplying them and increasing the focus on marketing. This is change, I know some of the fans are griping, because we are not doing it the way they are used to. If we don’t commit to making these changes we will become obsolete.</p></blockquote><p></p>
[QUOTE="Novajacket, post: 688672, member: 129"] It’s funny to me, that people can see all the changes going on around them and not connect them. The internet, iphone, and social media has changed so much about how companies/institutions can grow, but people still don’t understand it. This is the part that I think most people are missing. It used to be that if you were a small institution competing against larger ones, that you were at a distinct disadvantage. The large football factories have all the attention so they get all the money is all people see. They aren’t understanding that there are a lot of opportunities right now to disrupt this. Smaller schools, have all the same access to marketing, more then ever before. Why spend $10 to get an extra fan in a seat, when that same $10 could be spent on marketing, to get 10, 100, etc fans watching. It is all about how can you scale faster with less costs. In fact in this day and age, if you aren’t marketing, you have already lost. That to me, was the biggest failure of the CPJ era. We didn’t take advantage of our identity under him and market to our fullest. When CPJ complained about having one hand tied behind his back, this was a large part of it. TS recognized it, and has been attacking the issue since he came. I think CPJ was just tired by the end and didn’t want to wait for the fixes to have effect. Luckily CGC recognizes the fixes TS is implementing, and actually multiplying them and increasing the focus on marketing. This is change, I know some of the fans are griping, because we are not doing it the way they are used to. If we don’t commit to making these changes we will become obsolete. [/QUOTE]
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