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Ramblin' Wreck
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- 615
I recently bought some Russell workout shorts and shirts. And it is the most comfortable, best fitting workout gear I've ever bought. Unexpected, and really nice.
But Russell is not cool. Every high school kid I coach thinks it's a joke that GT is the only big boy team that wears Russell. They make fun of my GT team-issued coaching jacket I got from a former friend on staff.
And that's all that matters to me. Yes, you could probably slap a swoosh on all our current stuff and a lot of kids would post pics of it on instagram with flame emojis. I get that. And that's precisely why we need a new brand.
Russell=not cool.
New brand=cool.
We need the help.
Bingo.
All about image with these kids today.