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<blockquote data-quote="Vespidae" data-source="post: 281922" data-attributes="member: 2957"><p>A good example is University of Tennessee. For years (40?), they used the "UT" branding scheme not just in athletics, but also for the school. And it wasn't done consistently. </p><p></p><p>Nike led the effort and COMPLETELY revamped the visual identify system for the entire school. The color orange used changed (brighter), the typography changed, the logo lock-ups changed, the entire campus system changed. They added the checkerboard to the uniforms (pants and helmets) and did it in a very tasteful way. </p><p></p><p>This is what I'd like to see for Tech. An integrated visual identity system across the school and the athletic teams. Today ... there are different schemes and none look to me like they are are enforced. As so happens in many organizations, no one person is in charge. Hence ... mush.</p></blockquote><p></p>
[QUOTE="Vespidae, post: 281922, member: 2957"] A good example is University of Tennessee. For years (40?), they used the "UT" branding scheme not just in athletics, but also for the school. And it wasn't done consistently. Nike led the effort and COMPLETELY revamped the visual identify system for the entire school. The color orange used changed (brighter), the typography changed, the logo lock-ups changed, the entire campus system changed. They added the checkerboard to the uniforms (pants and helmets) and did it in a very tasteful way. This is what I'd like to see for Tech. An integrated visual identity system across the school and the athletic teams. Today ... there are different schemes and none look to me like they are are enforced. As so happens in many organizations, no one person is in charge. Hence ... mush. [/QUOTE]
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